"Guo Zihao" good home appliance chain Sharu Guangzhou Yi
"Guo Zihao" home appliance chain Sharu Guangzhou
Ho Ju Yi, general manager of Better Homes said, plans to open 100 stores nationwide in 2009
The first large companies have central enterprises the professional background of the home appliance chain announced plans to trade a good home shop 100 in the country within 5 years. In the private capital account for the mainstream consumer electronics retail chain industry and their head, "Guo Zihao"'s easy to good home, just come on the choice of a massive expansion of the road. Recently, Ho Ju Yi, general manager of a good home to this reporter's interview, said that a good family plan easy to achieve a breakthrough in 2009 with annual sales of 20 billion yuan.
Landing next month, the Guangzhou market
Xinhua (hereinafter referred to as "Southern"): success in the end of 2004 to open its first store in Shenzhen, the trade has been a good home brewing a huge development plan?
He Ju (hereinafter referred to as "Ho"): Yes, easy to good home headquarters and large areas of management functions between divisions began to peel after the Spring Festival, currently set up three major areas, four divisions, namely, Southern China, East China and Southwest areas under the jurisdiction of the Shenzhen branch, the Guangzhou branch, Shanghai and Chengdu branch segment.
Good home will be easy to expand rapidly in 2005, of which the number of stores in Shenzhen will reach about 10, in Guangzhou before the end of the year will reach 7, Shanghai and Chengdu plan shop area of not less than four . The end of 2005, easily a good home stores will reach 20 to 30 or so, the annual turnover will reach 20 billion yuan, should be said that this rate of expansion throughout the country is unprecedented.
Now easy to good home, Guangzhou and Shanghai office staff recruitment has started, in April, a good home will be easy to open two stores in the way while landing in Guangzhou, and Shanghai, also will be the first stores in May before and after the formal opening.
South are: withstand, "Guo Zihao" and how easily good homes of private capital from those prevailing today's home appliances chain in the show their own advantage?
Ho: easy to open a good success at home, that the state has increased the emphasis on the retail chain industry. Easy good home is directly supervised by the SASAC large enterprise?? China Building Materials hundred head of China Building Materials Enterprise Group, set up the first phase to spend 500 million yuan. In the last year in March and October, the Ministry of Commerce has met twice, plans to use 5 to 8 years, bred in China from 15 to 20 large-scale circulation enterprise groups to address the full liberalization of the retail in December challenge? ? and Sinoma Group was supported by the Ministry of Commerce identified as one of 21 commercial circulation.
Enterprises with private capital flows compared to a good home easily in the pursuit of profits at the same time, the industry also grew more intense sense of mission. Private enterprises have the boss can which industries and which industries have short-term direct profits, while the opt-in or fade out; This is easily a good home will not, China Building Materials Group has been clear: "China's building materials present, and future, will never be diverted easily good home a point funds. "It should be said, cash flow protection, enough to win more corporate support, but also for business expansion acquisition provides a lot of money
The market can accommodate 10 large chain
South are: According to the plan, easy to develop into a good home to a national chain of home appliance brand, the future construction of shop mode is like?
Ho: the development of easy to build a good home owner should have the following three modes: first, to build their own shop shop. Seek relevant complementary industries, like supermarkets, department stores, co-location, common development, jointly create a new urban "shopping"; followed by the same industry between the large-scale acquisitions to gain scale and expand instantaneously easy to good home market share achieve jumping development; third, is to take one, two, three market development strategy both to the core city of a market-driven radiation mainly around the market building.
Three-pronged approach in 2009, easily a good family plans to open 100 stores in the country, sales and strive to break through 20 billion yuan.
South are: At present, the circulation of highly competitive home appliance, and Suning, Gome in major cities has been basically based on consumption, you think that the market be left to a good home easily how much space there?
Ho: In fact, for the Chinese market, the ultimate home appliance chain business model has not yet fully formed. Currently, control of home appliance chain stores are only a 15% market share, more household appliances market potential has not yet activated. Japan, for example, 1 million people, nurturing the 78 largest home appliance chain. Then, according to conservative estimates, more than 10 billion people, China's home appliance market, up to 78 or 10 major home appliance chain brand completely normal.
South are: large household appliances chains are in the "cradle" entrenched long after, began a national expansion; easily just a good home by the end of 2004 based in Shenzhen, now seeking a nationwide leaps and bounds, is not it seem that some quick success then?
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