Small appliances 100 000 000 000 "cheese" Why forgotten?
Water heaters, microwave ovens, range hoods, these life difficult even for a moment from the small home appliances, has long been shrouded in
TVs
, Refrigerators and other "large" shadow, seems to be forgotten in the corner. Recent data suggest that the long-neglected market will reach 100 billion yuan in 2007, domestic electrical appliances industry is only
Mobile
Can be compared.
In the industry say, the field of home appliances small home appliances is the last piece of action has not been truly had the "cheese." Wind has been from the end of the Qingping. How to carve up the pie, naturally became the focal point of public attention.
And mobile phone market is a piece of "cheese"
Suning Appliance, a report showed the small domestic appliance market is 8% per annum to 14% increase in high-speed development, sales this year will be more than 65 billion yuan, will reach 100 billion yuan in 2007 , and its estimated peak will not be lower than 1500 yuan, domestic electrical appliances industry can compare only the mobile phone market.
A long time, the lower standard of living of the domestic residents, with the "kitchen" and "toilet" as the main target of the small household electrical appliances is scarce. According to statistics, China's average urban households owned a small appliance is only three or four, while the United States and Europe up to 37 species of the statistics.
Experts believe that, for now, China has a volume of urban household small electrical appliances far lower than western countries, but the life cycle of small household appliances to only 3 to 6 years, and every year there are at least 2.6 million households in China moved into a new home. As people's living standards improved, "Kitchen" and "toilet" and the growing importance of small electrical upgrades will accelerate the popularization and updating of the market hatched amazing driving force, small household appliances market prospects are very bright.
The next 2 to 3 years, China's small household appliance industry will enter a golden development period, the market growth rate may exceed demand by 30%. At present, already have at home and abroad
Haier
, Panasonic,
Glanz
,
Side too
The owner, Shuaikang, Vantage, 10 000 and, MACRO, Supor, Sunpentown and other dozens of industry giant. Their products quickly occupied the domestic urban households.
"Big cake" Why be forgotten
The charm of small household electrical appliances so great, why the market long been forgotten? The industry believes that this mainly in the following several reasons:
Lower people's living standards in China, kitchen and bathroom in a "vulnerable" status, many people do not even have the kitchen and bathroom, some people "
Kitchen
Revolution "also biased. This has led many people will hold the attitude of small appliances, on the province to province, on the back burner, consumer expectations is not strong.
Opposed to "large", the technical content of small household electrical appliances generally low barriers to entry is low, because many manufacturers are still some relatively low level of extensive stage. At present, the small appliance industry with 34 100 factory cruise, the brand has quite a mixed bag on the market, many products shoddy, high quality and low price. To range hood motor, for example, parties and other good brands too are worth over 200 yuan selected products, and no-name companies have chosen is less than 40 dollars inferior product, which directly led to mixed small household appliances product quality, brand loyalty not high.
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