Chinese shoes enterprises to explore business opportunities from a saturated mar
HC shoe net October 22 hearing, China's industries have overcapacity problems, as the financial crisis, the remaining 30% of domestic capacity can not be digested, many consumer goods, machinery and electronic products, industrial products unsalable, while cement,
Steel , Fertilizer, and many other industries are also different degrees of duplication of construction, and create so many products? Market Go?
Saturated market, the relative scarcity of manufacturing
Saturated market, things are not sellers, the key is product corresponds to the basic needs have been met, as a general daily consumer goods, consumer's stomach capacity can be calculated out, even if you eat every day consumer products
Food Is there a limit, together with other products, as well as new products, enhance sales obstruction is obvious, if the pure pursuit of mass production, the market is limited, then growth will fall into confusion, in such circumstances, transparent and inertia consumer price range, sales of traditional products has become a big problem.
Fast fashion in contemporary popular today, in order to become a classic fashion: by hand better than the assembly line, the traditional better than the high-tech, fast better than slow … … relative to the cold line of goods, handmade goods of human touch a luxury; relative to the training of temporary workers into the city simple technique, a hundred years heritage of craft apprenticeship is a luxury; relative to the faster pace of life, the long hours spent hand goods is a luxury.
Example, in today's line of footwear was today,
Italy Many shoe companies have been insisting to spend a good calf, using cumbersome manual produced exquisite handmade fine
Leather shoes A worldwide bestseller, a pair of men's tailoring from the design, selection of leather processing, do sample grinding, intermediate and subject to more than two months to complete. The emphasis on leather processing, in order to maintain flexibility without struggle, resting, make the feet sweat naturally lead. Adhere to choose patterns and permeability with a similar leather to produce a commodity is the same one of the characteristics.
Sole Hand-stitched by the people, the shoes side laden with clear double open wire, wear gloves when feeling as comfortable as only the manufacturing process as much as high as 160. When the foot was to bear the body weight, the shoes will stretch along, so that your feet have more room. From the car side,
Shoelace And the use of wax polish, a detail of any master shoemaker who are left off, even until today, they are still using the old machine to weave heirloom lace.
As scarce so classic, as consumers rush so scarce. "New York Times" published a picture of dozen pairs of Italy the figure is handmade shoes Zambian former president Frederick Qi Luba evidence of corruption of public funds. To those in the hundreds of million of handmade shoes, the former president lives at risk of corruption of public funds, shows that the market is far from saturated, scarcity of goods, even your president for a country willing to keen to buy.
Competitive market structure to create non-competitive
Saturation in the market today, especially in brand shoes such a large number of manufacturing processes close to the industry, how to create non-competitive situation, make their own cake to eat, in fact it is possible.
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