How do I make the “A” grade on Google?
One difficulty that we hear again and again from our customers is, “How can I be #1 on Google?” Perhaps you have been told by a friend, business associate or vendor that they can help your website attain apical rankings on Google. The fact of the matter is yes that you can be #1 on Google; however, that is an oversimplification.
Go to Google http://www.google.com and type in a phrase that you predict your prospects would search for. Chances are that they aren’t automatically going to search on your business name, as they may not even know about your company yet. Instead, they will search on a phrase that exemplifies your company so, do a search on such a word.
The Google results for that query are divided into 3 areas on the page. Sponsored results are at the top and right side of the page and the “organic” Google results are on the main body of the page.
The listings on the top and right side (sponsored results) are companies that use the Google adwords tool to create and link paid ads to their website. When a prospective vendor assures that they can make your website #1 on Google for a specific high value keyword term, the only way they can make that pledge is to configure your website with the Google adwords tool. Adwords is just a instrument. You can do an extremely elementary arrangement in about twenty minutes or you can stake out an actual program and invesetigate by spending dozens of hours. With adwords, you are able to pick the keyword terms where your ads will display, the text of the ad that will be displayed and oh, yes, the amount you want to incur when prospects click on your Google ad. You will be able to setup your credit card which Google will charge automatically, to keep pace with your budget. Keyword terms that are in low-demand may cost as little as ten cents per click while keyword terms that are in high demand can be sold for twenty dollars per click and periodically much more. Companies are willing to invest hundreds or thousands of dollars each month for this Google service – the shrewd advertisers are able to study the results of this spending to determine which keywords and ads may provide them with the maximum return on their advertising investment. If you want to use the Google adwords tool, be prepared to invest consequential time to really learn the in’s and out’s of the system. It is a first class tool that people make a specialized career out of.
For most small companies, if you are not yet at the point where your website is a key element of your business process, your time may be best spent initially in developing helpful and unique content on your website. By developing great information for your prospective customers on your website, your website will become a useful resource for your customers and will also be indexed by search engines like Google. As your rich and unique content is indexed by Google, some of the key terms that you use in your website may begin to appear in the organic results in the main body of the search results. Even if they don’t display on the first page of Google results, they could possibly appear in the following pages.
Although there are no direct out-of-pocket costs to Google for website listings that display in the organic results, they are hardly free. You will have spent many countless hours analyzing the issues that are critical to your prospective customers, writing exclusive and important information about these issues and apply them to your website.
Broadway Marketing Group is a Columbus Ohio website design firm that specializes in affordable, search engine friendly websites.
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