Paradise subdivision location: Paradise fusion is still on the road GOME
"Paradise will be positioned as Guangzhou, Guangzhou high-end fashion
Home Appliances
Base! "Recently, Guangzhou
States United States
Cluster General Manager, Guangzhou Yongle formally became general manager, and his remarks also revealed the ongoing brand GOME adjustment program.
Yesterday, Gome Group brand
Management
Center Director Ho Ching Yang told reporters, Yongle will not set a unified brand positioning, its stores will be located throughout the implementation of differentiated according to the market positioning, "Guangzhou Wing-lok, high-end positioning may think this is more appropriate to the local market."
Effect of brand differentiation was difficult
States United States Chairman of the Board
Huang Guangyu
Celebration at the end of the merger, said the United States and China Paradise brands will be included in the new unified management group. For GOME how to embody the brand and the Wing-lok brand differentiation, Huang Guangyu was not a clear statement, saying only that, Gome, Yongle the two brands will cross the city to achieve different management, Beijing, Tianjin and other regions of the Yongle stores China will become the U.S. stores, in Shanghai, Jiangsu, Zhejiang, Fujian and other areas Yongle relatively strong brand will continue to vigorously develop the Yongle.
Shanghai Yongle Headquarters recently announced that a senior: "Gome, Yongle no difference, just LOGO different." Reunified
Purchase
Platform, the two brands have seen no difference in price is almost no difference, only a small proportion of the product is different from each other's direct supply machine.
To distinguish between the various stores
positioning Yongle
Country after the U.S. said group president Chen Xiao said China will this year focus on the implementation of the United States stores differentiated business strategy, Gome stores will be broken down into flagship stores, the standard
Electrical
Shop
Supermarket
Electrical shops and professional appliance stores 4 kinds of forms. In this regard, He Yang Qing said the Yongle brand stores may also follow the four kinds of forms to be divided, and then further distinguish between the various stores positioning.
For Guangzhou Yongle announced high-end fashion positioning, where Yang Qing think this is a further manifestation of differential operators, "not differentiated brand, but the stores of differentiation." He said that Paradise will target sales of all stores to locate sub-groups, Guangzhou, Guangzhou Yongle sales market may need to locate high-end stores in other parts of the Wing-lok, the situation will be different according to each choose a different location. It is disclosed that the U.S. carried out on parts of the Group is currently the marketing
Research
To help around the store and accurate positioning.
"Melody" integration is still on the road
Survey data, Wing-lok brand stores under the combined reduction of more than 50, some stores closed, some stores put Gome brand. At present, the Yongle brand stores across the country about 189, the National US-brand stores are more than 660. According to Chen Xiao, this year the country about the United States will close 40 stores with poor performance, but he did not disclose specific plans, saying only that "poor performance on the shut down." The integration of national staff of the United States Yongle also constantly adjusted.
He Yang Ching yesterday, said the National US-Northeast Region, Central Region, North Area, Southern China and other seven major regional headquarters manages the regions Gome, Yongle two brands division, and in the local Gome and Yongle of the sub- companies still operate independently, only the Guangzhou branch concurrently in charge of the U.S. state of local Yongle. To "keep a close watch model in Guangzhou" will not promote, He Yang Qing not answered, but said the two countries the United States and Paradise brands logistics, procurement, and sales system will eventually be unified, but integration is a process, may be one or two years.
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