Appliance stores that consumers are gradually adapt to small holiday spending
51 heat promotions not fully dispersed,
Home Appliances
Stores and consumers had another small first Dragon Boat Festival holiday. Reporter learned that the capital appliance store sales generally satisfied with the Dragon Boat Festival, and appliance sales opportunities in 2008 to high hopes.
Small Dragon Boat Festival holiday home appliance stores, said the performance was better than the Ching Ming
Mao Xiaojun, general manager of Dazhong Electronics, said
, and carefully carried out during the festival promotion business than during the Dragon Boat Festival businesses more willing to step up publicity and promotion efforts to increase the practical. Medium and large electrical appliances such as introduced at the night market "to would send 1,000 yuan arrived in Gold," "single over 3888 yuan, to send 22 inches
LCD TV
""
Air conditioning
Sent over 800 microwave oven ", etc., so called an unprecedented promotional effort.
"Long vacation to shorten the basic fact that people did not affect the hearts of the concept of the golden week, Ching Ming, Dragon Boat Festival on May 1 and the total sales of the three holidays, basic to the past 7 days May 1 to 2 times the big vacation," Maoxiao Jun on Boat sales are given a complete evaluation.
From Beijing
Suning
Appliance sales data showed sales this year, significantly better with the three-day Dragon Boat Festival is a weekend of four times last year, with holiday sales this year 51 small flat.
Suning Appliance relevant sources, in the Ching Ming Festival holiday, is the leading home appliance stores with promotional campaign, and in the small Dragon Boat Festival holiday period, the appliance manufacturers will become very active. During the Ching Ming Festival was wait and see attitude of many manufacturers, because of the lack of marketing initiatives and lost a lot of market share, so they Biezulejin, the Dragon Boat Festival, heavy promotion of small golden week.
The news, Haier, Panasonic,
Samsung
Dragon Boat Festival and other brands into the promotional resources for the festival more than 3 times to 4 times.
intensive small holiday birth of a new consumer habits
Mao Xiaojun, said after the Spring Festival, from the Tomb Sweeping Festival, 51 to the Dragon Boat Festival has just ended the first half of the basic uniform occupied by small holiday, holidays, changes in the business of marketing a direct result of changes in rhythm, than from the sale terms in previous years and more spectacular, or even obscure winter promotion, the concept of this summer promotion.
Suning stakeholders that the Golden Week holidays, 3 days 7 days a change will inevitably lead to electrical appliances, consumer goods department store category of "linked to the Forward of" phenomenon, that is, to the preganglionic and postganglionic streaming consumption.
Appliance stores in some stores reporter interviewed a number of consumers, most consumers believe that 7 days in the big Golden Week holiday, although her ample time to shop, but the get together is not pleasant shopping experience, and some businesses also appeared in stocking enough down the quality of services and so on. This small holiday this year after the implementation has been significantly improved.
Advertisement Promotion Department
Dazhong Electronics official said, the adjustment result in a small holiday holidays increased, so that the original focus on passenger traffic in the Golden Week becomes dispersed, so help appliance store to provide customers with better service, which for the consumer and business is good.
entrance exam reminders hot consumer category sales 3C
Beijing Suning stakeholders, said the Dragon Boat Festival holiday this year falls on the annual college entrance examination, test centers around the store Suning canceled outdoor road shows and other promotional activities for the college entrance examination to create a more favorable atmosphere.
The same time, this year's college entrance examination at the end of the day right in the Dragon Boat Festival, "liberated" the students who virtually led the early summer promotion. Reporter from the medium and large electrical appliances shop in the tower learned during the Dragon Boat Festival
Mobile
, Music players, digital cameras, notebook computers, home appliances sales 3C Class significant growth during the period compared with 51. Casio, Fuji, Panasonic and other brands of the 10 million-pixel-level fashion card machine prices were reduced to less than 2,300 yuan, with customers that choose not to appliance stores to buy camera Zhongguancun electronic market is less affected because they can huyou buy to the real cheap, more importantly, avoid the common parts in the computer market quality.
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