Dongguan Golden Week total more than 100 million credit card household appliance
Dongguan CUP data show that the National Day, Mid-Autumn Double period, consumer credit card transaction amount in Dongguan 1,260,800 document, the transaction amount of 830 million yuan, rose by 6.26% over last year and 8.76%. Which, in the 20 major industry, the most striking is the large
Home Appliances
Consumption, the amount of 14,708.93 gold card week million of the total amount of 17.53 percent credit card, the credit card in October last year the amount of more than 27%. Reporters from all major home appliances stores in Dongguan was informed that this year's National Day of appliance consumption, are indeed very popular.
According to Dongguan
Suning
Eric said General Manager, National Day 6 days time
Sell
The sum of almost one month off-season, almost explosive growth, the company focused on investment of resources and consumers snap up the concentration of the main factors are the increase in sales. In particular 10 From 1 to 3 October to 3 days time, the category sales have soared, which
TV
, Particularly PC sales growth, year on year growth of more than 200% occur. From sales data, sales growth in the top column is color TV, computer,
Digital
,
Air conditioning
, Refrigerators goods, an increase of 70%? 200%, while washing machines, mobile phones have different growth rate.
Fashion appliance market development manager Zhengchuan Wu said this year's Golden Week is the highest sales for fashion history, a major holiday. National day at four o'clock on the day of the task has exceeded 50%, on the 2nd night eight-day program has been completed sales of 70%, 8 days of total sales last year, "11" 3 times. Among them, the most popular is
Black
, White, and computer category. Five days before the National Day holiday, the three categories of the region's 20 stores have fashion essential for packed state.
TV
Class 42-inch high-end models over the National Day holiday has become a favorite this year, sales rose 120% last year, refrigerators, washing machines, large-capacity high-end model-year terms last year, there was a marked increase. Air conditioning class to become the most fierce this holiday season in the category growth, up 11 last year, an increase of 350%. Or the notebook computer category, "play a leading role" of the total Bacheng above, in which most consumers in the price of 5,000 yuan up and down.
Golden Week, in the telecommunications field, whether the street or supermarket shop shop shop sales are made gratifying achievements in the field, according to data derived ERP system, eight-day holiday, the average growth of 40% of field performance.
Industry analysis, has been great because 11 of the promotional efforts, many consumers wait for the golden week "crowded" the promotion has become a habit. In particular, this year's 11 holiday, National Day, Mid-Autumn double honor, the major business of the price cuts are unprecedented, and some products even "buy the dips price", which is a rare opportunity for consumers, on the one hand, that cater to a large Some consumer groups have rigid requirements, on the other hand, some of vacillation and potential consumer groups have subsequently been "activated" the.
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