Closure of the toy industry in Guangdong enterprises coming winter – Toys, failu

Toys on behalf of the Business Smart Union Group, has more than 6,500 workers in two factories in Dongguan, has declared bankruptcy, though the season is still autumn, but the toy industry, but winter came early. Smart Union is a local listed company is one of the world's largest toy on behalf of the business, in the toy industry occupies a pivotal position. Hong Kong Smart Union Group Holdings was established in 1996, is a well-known Hong Kong enterprises in the toy industry. Peak, in Dongguan City and Qingyuan City, a total of four production plants, plant production area of 100,000 square meters, employees of the Group 1 million. Smart Union is the Hong Kong Stock Exchange listed company, its main production base is located in Zhangmutou the two factories, more than 70% products exported to the United States. Alleged co-Jun Group's annual sales of more than 700 million Hong Kong dollars.

As the world's largest toy factory on behalf of the representatives, co-Jun Group's two enormous impact on large-scale factory closures. Last year in September, appeared in the toy industry credit crisis, a large number of toy recalls, the co-Jun Group invited to visit Guangdong and Hong Kong media in Zhangmutou the two factories open to reporters throughout the production process, hoping to restore consumer The confidence. "We want to make overseas importers and consumers of genuine understanding of Chinese manufacturers to make them aware of how we deal with serious attention to the supply chain, quality control and risk management, expect to gradually restore the confidence of consumers." Smart Union Group, the responsible who was openly expressed.

However, only in the past year to restore the credibility of like a bubble, not stop the United States subprime mortgage financial crisis and the impact. In the toy industry, Smart Union Group can be described as famous as the world's largest toy factory on behalf of the representatives, whose main by OEM (OEM) basis engaged in the manufacture and sale of toys in the world top five Toy Brands , The co-Jun is one of three brand manufacturers, including the world's largest toy manufacturers Mattel to provide OEM services, well-known OEM products include Mattel, Hasbro and so on. Some experts pointed out that "co-Jun Group's factory in Dongguan Zhangmutou products are mainly exported to the United States, the failure is clearly affected by the financial turmoil and the sub-prime shock, impact and visibility from the point of view, it can be said that U.S. financial crisis spread to China's real economy The first case of business closure. "

According to Chinese Customs reported that toy is a traditional labor-intensive products, this year, domestic raw materials and labor costs, speed up the appreciation of RMB, financial difficulties, the export tax rebate rate cut, coupled with increased costs of foreign inspection, all contributed to China Toy Company Causes large-scale collapse.

Smart Union fell, who is next? Experts pointed out that "co-Jun is not alone, there are already more than half of toy manufacturers out of business, there will be more and more companies have joined the ranks of collapse." Back in May, Dongguan Toy Association forward to research committee member said, Dongguan City, Dongguan was still more than 3,800 toy business, "but in another two years" to live up to only 2,000, while more than 1,800 toy companies will close down. It now appears that this prediction is not alarmist.

Dongguan known as the "city of the world's toys," said, toys are one of the eight pillar industries. Data show that China produced 75% of the world's toys, Guangdong, China produced 70% of the toys, Dongguan, Guangdong has produced 60% of the toys. 90 years of the 20th century, Dongguan toy industry began to form industrial clusters, more than 90% Toy Exports Europe and the United States. Peak, registered in the Trade and Industry Bureau has 4,000 toy factories, there are more than 2,000 production-related businesses with the toys. But now, this number decreased sharply. Ha, Chairman Xiao Senlin generation toy factory, said even now to have 1000 pretty good, after more unpredictable.

From Dongguan Bureau of Foreign Trade data show that foreign toys Dongguan in 2005, there were 639, 630 in 2006, 2007, steep drop to 500. In fact, before the Smart Union closed, there are many toy factories fell silent. Customs statistics show that in the first half, Dongguan toy exports 550 million U.S. dollars, down 1.5% over the same period last year, the first decline in recent years.

Toy manufacturer orders cut also affected the toy factory suppliers.

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