Hunan, home appliance chain management innovation is brewing deep battle field
Recently, Tong Cheng Electric announced, "the 2006 contract action" has more than 100 signed a 2 billion yuan supplier orders. The news, so is the recovery once again shocked the home appliance industry in Hunan, the major
Home appliance chain
Invariably have action.
States United States
Electric launched the "3 billion cash purchase";
Suning
Electric Start staff will "change" social activities and "
Brand
Power "to promote and so on … … all the signs that Hunan is brewing in the home appliance chain management and innovation in a deep battle.
20 Heart of orders and Dominate
According to Tong Cheng Electric
the data provided so far, through process electrical "2006 contract action" has signed more than 100 suppliers orders 2 billion yuan.
The orders include the
Air conditioning
,
Mobile
,
TV
, Refrigerator, washing machine, small appliances and other seven categories and hundreds of brands, which
Package
Marketing, custom products for several dozens of models, more than 500 million yuan, in particular, through electrical and process
Telecommunications
The cooperation of operators, making this mess will be a large number of electrical sources and mobile phone number preferential market network.
Liu Zhi, general manager of Tong Cheng Electric, said large orders made through this process of electrical appliances from suppliers will at least get more than 5% to 15% of preferential policies. The recent large orders of goods will pass the 13-way electrical outlets throughout the province overall shop city. This will undoubtedly pass electrical 2-way, three intensive market to provide a sufficient guarantee an ample supply a single store in greatly improved product quality, makes the whole point of the network layout and increasingly optimized and improved. 2 billion yuan orders looming mess of electrical Dominate heart.
Profit is the last word
"Hunan appliance market go from here?" For questions from the market, Liu plant analysis, in the past two years, the home appliance chain industry, shown by the cycle shop, the industry worried enough to the heart, Hunan market did not escape . Inappropriate siting and operating costs are too high and so cause the quality of a single shop operator reduced
Sell
Down, profits are too low and so the embarrassment of the emergence of some consumer electronics giant, have shown that trying to get shop to increase market share, will be "costly."
Liu Zhi said, property rental costs are a serious bid up home appliance giants, the market capacity of a serious overdraft, suppliers, overwhelmed, and internal management lines stretched, keep up the quality of personnel have led to the current grim situation the household appliance industry in Hunan weak. After the rapid development over the past two years, the pass-way electric last year realized that not only can not shop blindly expand market share, and easy to form a management burden, eroding the profits of other stores. And proposed management of synchronous innovation, enhancing economies of scale balanced slogan. Industry estimates, the home appliance chain knockout has started in 2006 a group of chain
Marketplace
Stores closed due to poor profitability. After all, profit is the last word.
Hunan war in March started to open up business
Experience initial impetuous, Hunan, home appliance chain also began to gradually mature and stable period. Home appliances chain in 2006 ushered in a new situation to develop war, home appliance chain has turned to business innovation,
Logistics
Management, enhance profitability and other aspects of a single shop to do some maneuvers. In addition to after Spring Festival, a small test to merit major home appliances giant for the coming war have penance internal strength in the so-called off-season in March appliance industry began to Visible. The calm before the storm is now the best portrayal.
Liu Zhi said, "Tong Cheng Electric distribution in major cities in the province goal has been basically completed, do not hurry up shop. If you stand the existing distribution platform, to enhance the effectiveness of single-store 30%, then it is equivalent to open 4 stores. The supply of 2 billion yuan in the province through the 13-way electrical appliances shop store round the city to improve efficiency of single store would be a great power. "
Major appliance chains have also gearing up to respond, such as Gome launched the "National United States in March," and subsequent "30 billion cash to buy"; Suning Appliance Start staff will "change" social activities and the "brand strength "promotion and so on. These have shown that a single home appliance chain store enterprises to enhance the effectiveness of meticulous management, adding new fist, trying to differentiate their business. It appears that the business innovation home appliance chain Hunan war started in March ahead
I am an expert from Cheap On Sales, usually analyzes all kind of industries situation, such as bulk food container , molded paper pulp.
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