China Household Electrical Appliances Association: home appliances to the countr
Guidance:
According to statistics, by the end of October of this year, winning production company shipped 65.87 million units total, according to
Sell
Average price estimates sales of 120 billion yuan or so. Recently, the China Household Electrical Appliances Association, experts say
Bringing home appliances
Since the implementation of policies and achieved good social effects and economic effects, by the majority of farmers support and welcome, stimulating domestic demand growth has become a major thrust. According to statistics, as of the end of October this year, winning production company shipped 65.87 million units total, measured by average selling price achieved sales of 120 billion yuan or so.
However, with the policy to expand coverage, increase the variety, simplicity of procedures, effects of home appliances to the countryside into "platform of" concerns began to arise within and outside the industry. How to make the policy to play a sustained and stable results, expert advice, relevant departments and household electrical appliance enterprises should work together, from the long-term measures, short-term measures to begin to benefit farmers home appliances to the countryside, promoting domestic demand and improve long-term effects are.
Main home appliances to the countryside as one of stimulating domestic demand
China Household Electrical Appliances Association Deputy Secretary-General Xu Dongsheng said recently that China has become the world's largest home appliance manufacturer, is also the largest exporter of home appliances. After joining the WTO, China's home appliance export trend of rapid development, the years before 2008 the industry had total sales of the total export value of 1 / 3, the industry a high degree of internationalization. Some products, such as
Air conditioning
Device,
Microwave ovens
Production has accounted for more than 70% of world production, can be said to have touched on the development of a "ceiling."
"But China's own market is the opposite." Xu Dongsheng said: "The policy of home appliances to the countryside before the implementation of China's domestic appliance market is subject to the impact of urban and rural economic patterns, there has been significant differences in long-term consumption of domestic appliances to the city market-oriented, although more than half of the total population, rural population, but far behind the urban consumer appliances. "It is estimated that by 2007, the domestic home appliances market in rural areas account for only about three percent of the total market, total sales of 1 / 5, the penetration rate of household appliances only to the city of the last century the late 80s, early 90s level. As the low level of peasant consumption, distribution channels are not perfect, some of the leading home appliance enterprises do not attach importance to the rural market, makes products, and quality lags far behind the city.
Market, "blank" means huge business opportunities. From the end of 2008, the State Council will advance the implementation of the pilot of home appliances to the countryside policy area and gradually extended to the whole country, the product is gradually extended to
Refrigerator
, Freezer,
Washing machine
, Air conditioning,
Water heater
, Microwave oven, induction cooker, color TV, cell phones, computers and other products, covering all the major appliances. As of the end of October, successful manufacturers shipped 65.87 million units total, measured by sales price can be achieved sales of 120 billion yuan or so, if after re-consider buying appliances related indirect support for a greater stimulating effect on consumption.
Xu Dongsheng, said this year from January to September, export delivery value of household appliances fell 18.2% year on year, the domestic urban market and the year-ago quarter, but the stimulation of home appliances to the countryside policies, domestic demand has not only failed to shrink gains. In sales of basic stability of the scale, the industry also achieved economic history of the rapid growth of rare 1-August appliance industry total profits and taxes increased 34.15%, profits grew 34.56 percent. He also said that in October this year, bringing home appliances products began to grow, Oct. chain sales registered an increase of 21%, of which, washing machine chain growth was 72.6%, 53% TV growth, the computer increased by 30%, water heaters, 60% growth.
"Data show that growth in domestic appliances to the countryside pulling appliance is clear, between one and three quarter of 2009, realized the value of domestic sales rose 6.5%, due to low base last year, according to the present momentum is expected to increase throughout the year close to 10%. "Xudong Sheng said.
Home appliances to the countryside policies will be challenged
Despite winning appliances to the countryside for many companies developing the rural market, rolled on the "fast track", but the Commerce Department said home appliances to the countryside latest statistics show that 365 successful companies in 14 household appliances show zero sales In addition there are 17 companies selling less than 10 units.
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