How to Determine if Your Copywriter is Good
If you would like to make money on the internet, you are going to need a website. If you want that website to help you be profitable, it has to be extremely well written. Unless you’re good at copywriting already it’s a good idea to employ someone qualified to write the text on your website. A good copywriter can help you make far more money than you could ever hope to see if you attempted to do the writing by yourself. Apparently, not all copywriters are born equal. Some are crazily incredibly talented. Some dream of having talent but are merely trying to make some money because they’ve heard that online copywriting is simple. Here is how you will be able to tell them apart.
Does the copywriter have his or her own site? Any copywriter who would like to write web copy needs to have a web site that contains their biography, a resume, several samples and anything else they want to share. If the writer doesn’t have a web site, how can they say they can help you with the one you are wanting to put up? Pay attention to the copy used on this site also. If you notice lots of errors, this is a bad sign.
How well do you react to the copy on the copywriter’s web site? This goes beyond the simple discovering of grammar errors. Does the web copy move you to have any sort of emotional reaction? Does it cause you to warm up to the copywriter? Does it make you feel like you want to find out more about the writer and keep on reading? Does it make you raring to hire them right away? Does it make you want to run the other way? Does the copy push you to be mad? All of these are important responses and you should take note of them.
Do your background research on the copywriter. Search for reviews for the writer on third-party sites and online discussion boards. It’s not likely that you will obtain any bad reviews on the writer’s own site. Do a search for the copywriter’s name to find out if any reviews or testimonials pop up in places that are not run or that cannot be rigged by the writer. Examine closely these reviews and feedback. Ask the writer to provide one or two references. See to it that you follow up and genuinely contact those references so that you can obtain an honest opinion from them.
Make sure you spend at least a little time reading samples supplied by the writer. Ask the writer to send you several samples that aren’t already provided on the site. This is especially crucial if the copywriter states he or she is an expert in a certain field. When the writing looks like it was stolen from Wikipedia or is especially vague, you need to find someone else.
There are numerous different ways to find out if a copywriter is worth paying for. It is essential to do your homework and look beyond the writer him or herself for information regarding his/her reputation and character.
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