Zhang Jindong, Suning Prior Solution Price B2c Layout Problems
Amazon’s Jeff? Bezos, Michael Dell? Dell,
Suning Zhang Jindong, electrical appliances, among the three have in common? Maybe soon, people will find that they make big money selling things on the Internet.
7 20th, Zhe Wang, executive vice president of Suning Appliance, said Su Ning, the online shop is now a comprehensive upgrade and facelift, and will be at the end of the market. It is reported that Suning new online shop will be mainly engaged in small pieces of household appliances, the price will be cheaper than the physical store. However, Zhe Wang also said that main large appliances will not conflict with physical stores.
Order to achieve the plan, Suning has already begun supporting work related. Just a few days ago, Suning Appliance and Baidu signed a strategic cooperation agreement, Baidu will Suning existing B2C businesses to search for the core of a range of solutions. Analysts pointed out that Baidu search through the promotion of capacity, Suning B2C business will be a strong extension and expansion.
In June of this year’s investor relations meeting, Zhang Jindong, chairman of Suning Appliance has revealed, Online Shopping Mall will be the company for some time one of the most important business strategy, the company will take advantage of physical stores in the procurement,
Sell , Logistics, Service Advantages, on the Web site front and back office systems fully integrated.
Recently, the founder of Suning no secret of their B2C business prospects of the optimism. He said that Suning will vigorously promote its online mall, “If the future of consumers accustomed to online buying appliances, Suning can always switch to B2C sites.”
This, the industry said there Suning into B2C online and offline price balance, if not handled properly or even detrimental to the interests of the store, “his own stone on their own feet.” After all, to physical channels based home appliance retail chain industry, no one explored the success of B2C business model.
Caution to the Board Suning CEO Sun Weimin with the words, Suning layout B2C business has been “like a 10-year” after “four times to upgrade.”
It is understood that, as early as 1999, and Jun Su Ning invited both business and investment consulting firm Hampshire veterans to explore the feasibility of online retail. After the study, Suning area that is not the core of online marketing to build a website, but in the background of the operating system, including procurement and distribution, product pricing and payment systems, etc., and these conditions were not yet available.
“That do not fly at that time, China did not have a good credit system and circulation system, so the store is still honestly do.” For 10 years to his discussion of Sun Weimin recalls. Of course, that was also no lack of ideas in an interesting collision of ideas, and Jun when he was president of the Lisu have a business almost crazy idea: placing computers in every community, so Suning staff to help communities of consumers online orders . Even with the current perspective, the idea still has some lead.
Since then, Suning has been holding on into the B2C area of caution. Until 2007, Suning Online Shopping Mall was formally launched, then the stated objectives Zhang Jindong, but sales of over billion online in 2007 Suning to achieve total revenue of 40.1 billion. Can be seen, not Zhang Jindong, will focus on B2C business as a company, and Suning years never published the actual revenue of the business. “Su Ning, the online system was more just as a supplementary product line.” One industry analyst said.
Although not the focus of company direction, Suning in the B2C field or made some attempt. May 2007, Suning, and China Telecom’s business sector ChinaVnet, set up in each other’s platform, “Suning Appliance” channel, in order to provide efficient telecommunications networks purchasing services; the same year in July, with China Merchants Bank and Suning has a portal network cooperation, to build consumer
Electronic
Consumer credit payment platform “together cheap.”
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