Independent high-end automobile market brand snatch the high-end market staged a
2010, at the national auto industry policy to support the continuation of the background, its own brand car companies to seize the opportunity for industrial restructuring, intended to capture a larger market. This time, they look for high-end market.
The independent high-end auto brands to enter the China market, has been welcomed by all.
As with Chery chairman Yin Yue in the first two million cars off the assembly line Chery announced it, "has moved from low-end low-cost own-brand stage and into the brand with the station compete with the joint venture stage."
March 26, three years after the establishment of the 10th, Chery Automobile production of the 2 million cars off the assembly line a grand day, the main characters off the assembly line is the high-end commercial vehicle Chery G5. Another two cars Wei Lin X5, H5 also listed, Wei Lin X5 is a high-end SUV Chery models, Wei Lin H5 is Chery for research and development in a large area of high-end passenger car business. By the three cars, Chery Automobile adjusted product layout, but also more effectively support high-end market, Chery to enter a strategic route. In particular, the first high-end commercial vehicle G5 in Germany North Central Dakar Rally on track and achieve excellent results, but also to the Yin Yue plenty of lung power.
Similarly, deputy general manager of BYD Auto sales Wang Jianjun said to this reporter in a few days: in 2010, BYD breath will launch 5 more than 100,000 yuan in the high-end models.
"This year's goal is 800,000 BYD, in the current context of economic cars F3, F6 and other models have achieved relatively good results, now need to compete directly with branded joint ventures, joint-venture brands from the control of high-end markets to seize share, so this year we will launch a L3, I6, G6, S6, M6 and other 5 cars are essentially cars of more than 100,000 yuan, is that these models compete for high-end cars in the market. "
China's high-end automotive market, are also warmly look forward to bringing its own brand of "catfish effect."
Independent brand from the date of birth, bringing the "catfish effect" has been recognized by the market. From the "catfish effect" to benefit the consumers in China.
A senior automotive marketing consultant to reporters that if not its own brand Chery's QQ, A3, A5, and other economy cars BYD's F3 enter the market, Europe's third child like cars (Jetta, Santana, Beverly) and other old Old cars may still be "rampant" in the Chinese market, their prices will not peak of 200,000 yuan from the year fell off. More importantly, in addition to checks and balances of foreign brands in the Chinese market pricing, more and more cars into the ordinary Chinese families.
Own brands are becoming the biggest auto market in 2009 winner. Steam from the Association statistics show that in 2009 its own brand cars were sold 2.2173 million, accounting for 30% of total car sales. Year 2009, independent brand car sales increased nearly 70% of BYD Auto is the first time broke into the Top 10 car sales.
Own brand leader Chery also demonstrated the "Chery acceleration." It is understood that the first 1 Chery cars from offline to one million cars off the assembly line, with 93 months; from 1 million to 2 million in less than 30 months time. Also from 2007 to the present, Chery exported more than 230,000, is the first 7 years of 1.6 times the total export volume, accounting for the same period the total exports of passenger vehicles by about 45%, ranked 7th consecutive annual export passenger vehicles business first.
However, initial success, stand firm, China's own brands are also facing new issues. Began in 2008 under the impact of the global financial crisis, the independent brand have also experienced export disruption, rising labor costs rising prices of raw materials pressure, in readjusting the structure, change the background of the new growth model, they actively "turn" , hopes to high-end models, premium and higher quality brands such as new strategic approach to continue forward.
BYD sales company vice president Wang Jianjun admits, BYD has to have time for a change. "2010 is the BYD brand strategy, as it for us, the brand is BYD to enhance long-term development, but also to the time to resolve."
Quality improvement in the vehicle, the BYD formulated the "three quality goals", first wanted to go beyond the level of Korean Series models; step exceed Ashkenazi hope the quality of vehicles; third step seeks to achieve world-class quality level; the overall objective of the quality of its products in a short time to achieve the level of international brands, changing the market's understanding of Chinese brands.
Meanwhile, Chery Automobile has said no to "quantity" as the only goal to pursue. Yin made the leap to the Shanghai Securities News briefing, the Chinese automobile enterprises, "quantity" is not the most important, Chery is now the key to development is to enhance the core competitiveness, strengthen the core technology research and development, improve product quality, build high-impact brands.
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