Terrestrial Digital Tv Industry Still Needs Government Support

With the Olympics Council meeting and the terrestrial digital TV Program in eight cities on air, the Chinese terrestrial digital TV industry ushered in opportunities. But in the long run, the development of terrestrial digital TV industry still needs the efforts of the whole industry chain and promote the government departments. “China Electronics News,” invited terrestrial digital TV industry chain downstream of the demodulator chip, decoding chips and the terminal machine manufacturers to discuss the development of terrestrial digital TV industry, a hot issue.

Maxscend CEO Xu Zhihan

The same time launch a single, multi-carrier signal model will become the mainstream

To support high-definition digital TV programs, terrestrial digital TV chip must support the required bit-rate high-definition, that is to receive for the launch of HD 16QAM, 32QAM, 64QAM mode channel decoder chip. Maxscend introduced MXD1320, MXD0320 integration of the whole mode of national standard demodulator chips, support for all GB 330 kinds of patterns can be the perfect receiver for the various modes of launching high-definition signals.

Order to promote the development of the digital TV industry, Beijing also launched high-definition signals and single-carrier multi-carrier standard definition signal. Beijing model for other operators to provide a good reference, in the following cities construction of terrestrial digital television, while launching a single-carrier, multi-carrier signal will be the trend. According to SARFT’s deployment, the ground has been opened in eight cities in high-definition television, we expect government agencies to increase efforts to open more cities in high-definition terrestrial broadcasts, so that people can see around the high-definition programming.

Portable terminal for mobile products, they have small size, mobility and the feature, which is the primary requirement chip must be small and low power consumption. In response to this market demand, the company introduced a full model GB fusion chip MXD0320, it integrates the SDRAM (synchronous dynamic random access memory), size is only 7mm × 7mm, in similar products with very low power consumption advantages. With our chip USB (Universal Serial Interface) TV Stick, TV is now a large number of listed car, consumers can enjoy high-definition TV has brought a visual feast.

Beijing Legend Chinese industry executive vice president Zhang Guanghua Technology Co., Ltd.

Portable terminal on the ground, higher demands demodulator chip

Mobile terrestrial digital TV receiver is a major application characteristics, the terminal is also very important to terrestrial digital television market. People can watch them anytime, anywhere digital TV terminal, mobile high-definition viewing is becoming an emerging fashion trend.

Handheld portable terminals as emphasized small size, low power consumption, so this is undoubtedly the corresponding chip design is also a higher performance requirements.

Applications for this market, Ling Unveiled LG S-8GL5, LGS-8G54 and other specialized chips used in mobile reception, it uses a more advanced process technology, significantly reducing system power consumption, fully applicable to all kinds of small size, low power television terminal applications.

Legend Silicon has been working with upstream and downstream industry chain manufacturers maintain close co-operation, Legend Silicon chips are widely used in terrestrial digital television integrated, wireless digital set-top box, PC (personal computer) peripherals and handheld portable devices to receive terminals, terminal companies and hundreds of vendors set up long-term strategic cooperative relations.

Shanghai Fudan Micro-Electronics Co., Ltd. Vice President Xu Guangming satisfied

Countries should soon establish the digital TV industry specifications

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