Bank’s have become more cautious in lending New Cards
71 % of the Credit card market holds by SBI, HDFC, ICICI and Citibank. All these are top players in credit card market of India.
Active Credit Card ratio in India dropped 35 percent. Banks withdraw credit cards form defaulters and before approving new cards banks quarried on high level.
Decline in payment transactions through credit card due to withdraw in card portfolio, banks. Major players of Credit Card industry ICICI, Standard Chartered and Citibank reduced in approving new card.
Many other Players like Kotak Mahindra and HDFC issuing credit card to customers with best offers for grow the data base.
“The growth in issuance of credit cards by banks is likely to be quiet in the next few years due to prevailing high interest. Overall spending through credit cards has increased over the last few years.
Average spending through per credit card increased to 25 % as compared to the previous year.
Banks are shifting their focus from mass marketing and catering to their own premium segments. “With most banks in consolidation phase, it is estimated that the financial year 2011-12 may see a marginal rise in the credit card base or it may remain constant.”
28% market share make HDFC bank a leader in credit card market. It is followed by ICICI Bank, with 22 % share and State Bank of India with 13 % share.
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