Construction Of Business Model Innovation And Brand Shoes, “light”
HC shoes network Feb. 2 hearing recently, “Manager” magazine to arrive at a conclusion: “The business model of light” of the post-crisis era will be important changes in the direction of one of the company. So, shoes brand building business model or not to “light” of it? As the saying goes: “the decision state vision, ideas determine.” Shoe brand awareness reconstruction of business model is to first use “, thinking” to think, solve the “how to lower investment for high return, high-efficiency” of this issue . Throughout history, every economic crisis, the business model will fission. Change the students, change is dead.
In fact, the shoe brand Marketing Channel construction in the continuous exploration and innovation, its main business model is the production and marketing models, brand Shoe Both manufacturers are also Sell Subject. However, when Financial Crisis sweeping the world, the shoe brand original business model would seem archaic business model must be reconstructed, but also to build “light” of business models.
“Light” of one business model: virtual business
Virtual operation “light” manufacturing, “major” brand, is a “fabless model”, namely, product design, technology and marketing, centralized management and a few core areas, but will outsource manufacturing, “Light Manufacturing “including the outsourcing of production, marketing-driven, service-oriented manufacturing, and other content. Prices constitute the main cost is the brand rather than manufacturing costs, due to the cost of corporate brand control, from the upstream control, when the production cost prices, the cost can be reduced to adjust the brand or ignored.
Domestic Clothing Representatives of industry, virtualization, business brand, “the U.S. Masters? Bonwe”, sales of all products are not their own production, but outsourcing to Guangdong, Jiangsu and processing more than 20 companies, only this one would save nearly 2 more than 100 million yuan of production bases and equipment acquisition cost of investment, known as the “chicken-through” virtual manufacturing strategy and the “net fishing by” a model of virtual marketing strategies.
Currently, labor costs rise, Shoes General difficult to recruit workers, activities limited financial resources, brand shoes, only refined product design, marketing management and brand management, “light” manufacturing, can play the advantages of brand shoes, accelerate responsiveness to market trends, in a crisis of its capability.
“Light” of the two business models: the brand “net sales” of
As brand “network marketing” has low operating costs, sales of high output, high brand features in the concept of online shopping environment step by step taking root, the major brands of network marketing has entered a “speeding” stage.
It is reported that Japan’s richest man, Yanai, Uniqlo positive on April 16, 2009 officially entered Taobao Mall. Opened on the same day reached nearly 3,000 deals. 11 days before starting the business, there are 43 million people visit an average of 4 million people a day visit Taobao UNIQLO equivalent Uniqlo stores in China, the daily traffic of all entities combined. Jack Jones men’s brand popular Taobao Mall opened in 3 days, daily trading volume soared to 470,000 yuan will be, sold more than 2,000 pieces of clothing, the sales reportedly worth at least 20 line shops.
Today, the terminal facade soaring rents, sales profits gradually engulfed the rent, living entity monopoly sales model is more embarrassing situation, the implementation of the brand “net sales” of not only meet the trend of the times, but also greatly improve their marketing efficiency.
I am an expert from China Computer Parts, usually analyzes all kind of industries situation, such as garden ornaments statues , rooster weather vanes.
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