Gou Layout 3c Foxconn Or Into A “dead End”
From last September Gou announced “full steam ahead” program has been underway for five months. Last year early in December, is considered “full steam ahead,” Patch’s “Flying Tiger Tesco” line in the store also
Shenzhen
Foxconn Longhua plant settled. Recently, Foxconn pathway division
Electronic
Commerce Department is about to be on the line of “Flying Tiger music purchase” online mall for private testing of tension. Gou layout of the territory of China 3C expansion strategy, the unprecedented impact of the industry were mixed. 35 consecutive years of “King of OEM” wading entity
Sell
Can unleashed new achievement? To do, “King Channel” internal and external, Foxconn complete industrial chain of “last mile” to go into a “dead end”?
People born in the tiger Gou, is a vested with the King the entrepreneurs. October 1988, Shenzhen Xixiang the foot of a mountain collapse before the new plant, Gou attracted to the new staff of 150 mainland lecture: “Foxconn will be the world’s largest electronics manufacturers.” Was also lucky in the following . Today, Terry Gou has achieved the first in Taiwan, Asia, the world’s No. 1 goal.
Every year, dozens of factories on the outskirts of Shenzhen, the Apple iPod and iPhone, Hewlett-Packard’s personal computers,
Motorola
And Nokia, the world’s top mobile phone and other electronic products, will be pouring all over the world from here, these plants belong to Foxconn, a company exports in 2008 reached 55.6 billion U.S. dollars, accounting for all of China’s total exports 3.9% of the company. Foxconn became the “industrial manufacturing” the best endorsement, by the United States, “Business Week” as “on behalf of the King of kings.”
“The last network in China is an opportunist’s paradise, the future strength of advocates should be an opportunity.” Terry Gou in 2009, made no secret of their own e-commerce of all ages. Terry Gou in September last year announced a code-named “full steam ahead,” the massive project? The next three years to spend 10.0 billion Taiwan dollars (about 2.1 billion yuan) in China to open 10 000 3C chain stores, for a time the entire manufacturing exclaimed both the original “King of OEM” would like to become a “channel of the king!”
“Flying Tiger Tesco” apparently became “full steam ahead” program pioneer. Foxconn internal staff revealed that the “Flying Tiger Tesco” Foxconn OEM products are computers, mobile phones,
Digital
Cameras and other consumer electronics products, the price is relatively cheap.
Appliances to the countryside with the continent continue to promote policies, 3C channels into the expansion, Foxconn active at this time the layout is the best time, it is quite upset.
By 2008
Financial
Crisis of falling demand market orders, Foxconn encountered unprecedented challenges?? First half of 2009, Foxconn loss of 19 million U.S. dollars. Foxconn has been in the most low-end chain by upstream to contain serious. Even the best products and technologies, if not get the order “OEM King” will soon starve to death. “Foxconn need to find new business models, to smooth fluctuations in market demand abroad adverse effects.” China
Samsung
Researcher Lin Jui-ming Institute of Economic Research Strategy Group believes that strengthening the distribution channels will help strengthen the mainland market operations Foxconn, which to some extent, alleviate the dependence on overseas markets.
Economic crisis to Gou feel the pain of being led by the nose. Chosen to channel the difficulties ahead are obvious: If the sales of OEM products, to obtain customer support, sales of own products, the lack of consumer awareness. Deepening the channel behind the layout is Foxconn’s strategic vision to strengthen the domestic market. From product design to production, to sales of the last “one kilometer.”
“China 3C channel capacity available in the market and fierce competition in the latter indicates that entrants will face a very high threshold.” Lin Jui-ming of Foxconn’s expansion plans are too large 2.0 billion investment, three years to open 10 000 entities store some fantasy.
Domestic appliances 3C chain stores carve up the
States United States
And Su Ning, the former has 1,300 stores, which is only 847 and they were after decades of development, have today’s situation. Three-year average of 10,000 per year opened in 3333, Gou there are too ambitious for his own regret. Large investment to open the store, management is decentralized, the implementation of e-commerce, “Flying Tiger Tesco” plans, perhaps the embarrassment Gou boasted up. But wading area of electronic commerce is no small task, the largest mall president of B2C firms Jingdong Liu Qiang East has reflections, “Chinese e-commerce companies have not accumulated 10 years of development, not 10 billion in capital investment, in any case is to draw up The. ”
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