Marketing On: Jie Mi
Now brand economy era, many successful brands of high domestic and international premium, high-profit group of clusters of profit is particularly dazzling, and even amazing. Successful brand is all
Entrepreneur
Ultimate goal, however, not so easy to create a successful brand, the high cost of brand building for numerous companies already discouraged. So, everyone reach for the expansion of a low-power brand success.
Many companies listed in the main occasion of new entertainment at home and abroad are invited to the image of popular stars for endorsements, so not only enhance the brand awareness of enterprises, but also improve the market performance. However, in the hundreds of millions of stars in endorsement fees also makes a lot of businesses have been shut.
Recent years, some well-known companies making use of cartoon
Mascot
For product, corporate endorsements, so practical and cheap “voice” by many companies reproduce, to follow suit. Mascot, may induce everyone
Advertisement
Feel good, and easily impressed, in domestic advertising, beauty
Air conditioning
“Polar bear” is a more successful use of the case, it makes the U.S. the sales of air-conditioning industry in China rose from sixth to second, it was jokingly said: “Gong Li, the daughter of a laugh, not laugh-opening, no thought to a polar bear market opened the door arch. “This is enough to show cartoon mascot of the infinite charm and usefulness. Of course, in addition to the United States bears the air-conditioning, appliances Co., Ltd., Guangdong Shenzhou Gas mascot of the “lion” and many other examples of successful operation. The cartoon mascot sparked both
Consumption
Positive feelings were emotions, love animals, and consumers can combine the subconscious, so that resonate with consumers.
In fact, today the majority of Chinese enterprises are still small and medium private enterprises, especially in the Yangtze River Delta and Pearl River Delta, the high cost of celebrity endorsements are brand is basically not suitable for the initial stage of China’s small and medium enterprises, low cost, character constant mascot endorsement of these businesses to meet the interim needs. Can be said that the mascot endorsement has become a trend and fashion, how the selection of these well-known enterprises of their own mascot “advocate” it?
The author sums up, first choose a mascot for the enterprises themselves should establish the detailed
Market Research
Basis, apply the old saying: market research is not a panacea, but there is no market research is absolutely impossible.
Second, the company mascot chosen consistent with the corporate brand concept, rather than through a corporate mascot and given the subjective awareness of corporate brand personality traits similar to, to hype, it is easy to thankless;
Third this image to be applied to all aspects of business, such as the Divine Lion Co., Ltd. Guangdong Shenzhou Gas appliances, building brand stores to meet its grand launch of a new brand totem symbols. The lion is king of the air with animals, has always symbolized elegance and power, whether in Eastern or Western history and culture, the lion is the representative symbol of authority, so that the brand image of the lion symbol of Shenzhou totem symbolizes Divine brand China’s gas industry has a “leadership brand” status, one can enhance the image memory; Second, branding extravagance, from the psychological impact of the consumer. Divine brand re significant, the mighty lion in the choice of Hidetake of Shenzhou representative symbol of the brand image, but also allow Mainland brand into the European element, and rub into the brand’s international exposure.
Fourth, the mascot must have its own distinct characteristics, and this feature must be widely known, at least for the target businesses are familiar, so that enterprises do not need to go for this publicity. Such as tiger, lion of “despot” and “mass destruction”; Butterfly’s “colorful”; duck bird “pairs.” The distinct features of mascots unique product or business must be
Service
Core values to the natural blend. For example, polar bears and cooling products; duck birds and couple products. Dong Ling cool mascot is the nature of romantic lover Pa mice, a master at making fun at the same time loves food, pursuit of fun
Life
Its distinctive features and DF-“Western Appliance?? Taste of life in France,” the core values of harmony. Finally, the distinct features of mascots need to be positive and uplifting.
I am Frbiz Site writer, reports some information about radient floor heating , forced air gas furnace.
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