Products Of The Pig Spring Festival Evening Road Home Appliances Market: Highlig
Chinese New Year Spring Festival Gala has become indispensable, “New Year’s Eve feast,” New Year’s Eve, family reunion, eating dumplings, watching Spring Festival Gala has become a symbol of the people New Year ahead “program.” Spring Festival Gala has a 100 million 3 million viewers, even the U.S. presidential election, only 100 000 000 2 money people can see that this Spring Festival Evening is important.
Not only the Chinese traditional Spring Festival holiday, the consumer is a large section of people. There have always been at the end of repairing the Chinese people “stocking up” the tradition of the Lunar New Year holiday, business-style bombing of promotion, people do not really want to spend money is immune.
The same as Spring Festival Gala, the Spring Festival Golden Week appliance industry also has a remarkable significance. Golden Week faced huge market heavyweights are trying to make itself, and the result is all homebuilders overflow, localities. Look at the Spring Festival Golden Week statistics, according to the Ministry of Commerce statistics, the total retail sales of consumer goods in the country about 220 billion yuan. According to Wang Huiwen, general manager of Gome Beijing Branch introduced during the Spring Festival, the country with the same period last year U.S. sales increase of more than 200%, new record high. Chinese New Year Golden Week, the five-star Nanjing regional sales doubling year on year. The Suning Appliance as well prepared, plus doubling the number of stores this year, sales during the Spring Festival Suning nearly three times last year.
The way for sales gains across the board, five-star that consumer spending power increased and prices reduced household appliances, as well as its promotion and introduction of the Group buy for the express train service has won praise and consumers. U.S. sales in the country directly from the household electrical appliances such as price-cutting promotions gifts for back to Beijing crowd, Gome Home Appliances temple one week extension. Suning Appliance is to hit “the high-end parity” concept, GSP and boutique consumer spending on holiday driving is a major, and excellent pulling effect of consumption is more significant.
Spring Festival Gala has been running for 20 years, and now the Spring Festival Gala is becoming increasingly difficult and people’s appreciation increased, difficult to reach, so that ordinary people makes it even harder ah. Businesses, too, has three Golden Week a year, competitors are all itching to replace, to the fierce competition Fengeng no point “real thing” But no ah, quality, price, service, marketing one less.
High-end products, digital, small electrical appliances as bright spots
Annual Spring Festival Evening programs will leave a few bright spots, especially in comedy, “hero mother’s day”, “Maiguai”, “Yesterday, Today and Tomorrow,” and so, people have become a favorite classic shows. Of accomplishment Uncle Zhao, Song Dandan, Andrew and several other well-known comedian.
Similarly, the annual Spring Festival Golden Week will also produce a few highlights of home appliances, in 2007 Chinese New Year Golden Week, the highlight is the flat-panel TVs, digital products, small household appliances. According to Wang Huiwen, general manager of Gome Beijing Branch introduced during the Spring Festival, flat-panel TV in the States United States accounted for 70% of TV sales were more than the growth rate of flat-panel TVs more than 300%, seven-day Spring Festival, the U.S. State of flat-panel TVs more than 10,000 units sold over . Suning and Paradise of the relevant person in charge also said that sales of flat-panel TVs, three days before Chinese New Year last year by 50%. About the domestic price of 10,000 yuan brand, has become the flagship brand to consumers. If the flat-panel TVs are “middle class” of the patent, it is the young man’s favorite digital products, and mobile phones, digital cameras sell well illustrates the spending power of young people is indeed quite a lot. Especially students of digital products for the needs of a family is spending New Year’s hot spots. Small household electrical appliances are “gifts” the main force, during the Spring Festival, “gifts would send small electrical appliances,” as the fashion gift favored small home appliances, selling it is not surprising.
New Push New Year feast
essential meal
Previous Spring Festival Gala is a major new push Aspect, and many new people is precisely because the Spring Festival Gala was an instant sensation, took a new beginning for the cause of. Said that a new on-off appearance fees after the Spring Festival Evening can be multiplied several-fold, no wonder we all 削尖了脑袋 ranks to Spring Festival Gala squeeze it, even the only two words also do not care about.
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