5 Fang Tianya 2 auto market after completion of industrial clusters have taken a
In Ningbo at the 65th National Auto Parts, HC Auto Parts Network, as this show the only official live media network, we interviewed five Fang Tianya Beijing Auto Parts City Mr. Cheng Wenlong.
HC Auto Parts The total net interview five Fangtian Ya Cheng
HC Auto Parts Network HC Network : The total process Hello, welcome you to the HC studio. The auto parts will participate in the 65th, what do you think wants to share with us?
CHENG Wen: the scale of this exhibition is very good. As can be seen from the fair, auto parts industry, brand awareness, publicity gradually become formalized, the last two years to enhance the overall quality accessories is also evident.
HC Network: The show attracted many buyers and sellers to participate. In the current economic crisis, this phenomenon can be said that he should be happy. You think Parts industry How the current state of development then?
CHENG Wen: the development of auto parts, can not escape from the Chinese vehicle market environment. Auto Parts pillar industries as one of China's top ten, its importance is self-evident. By Financial Impact of the crisis, there is a certain sales volume this year's market decline, particularly in foreign trade this one, a considerable decline. But the whole country Sell Is that the trend was improving. Especially in the automotive industry is clearly better. Automobile industry as a whole the situation improved, driven Auto Parts Industry Development.
HC Network: We can see that China's auto parts industry is still very promising.
CHENG Wen: The development potential is unquestionable. Because such a huge population of China, and China's GDP has reached around USD 3,000 per capita. The development of a country to this stage, the car must be a big market.
HC network: in the car this big market, Auto Parts City Is a representative of the flow pattern. Please tell us about five Fang Tianya Auto Parts City, with the current business situation?
CHENG Wen: Five Fang Tianya Auto Parts City, but the World Bank Investment Limited, a subsidiary. World Bank Investment Co., Ltd. consists of five physical markets. One is the five-Fang Tianya Auto Parts City, one is Diablo Road Tianya Clothing Market, one is Muxiyuan days Ya clothing market, the days of elegant Panjiayuan antique market, the last days of elegant jewelry is the Hongqiao market. World Bank Investment Co., Ltd. is a professional business operators.
HC Net: Before understand Tianya is planning two large-scale can give us about it?
CHENG Wen: With five Fangtian Ya Fang Tianya from five auto parts Shilihe moved to the city, before and after time has been 8 years. 5 Fang Tianya Sanlitun in Beijing as early as the first to undertake an extension of five Fang Tianya today, one is a continuation from Sanlitun, an overall business of a graft. With the evolution of the Beijing market. This is a business resource. Another is that from the first day of the established five Fangtian Ya, his idea of brand awareness and overall there is a very delicate position, we have been pushing their service. 5 Fang Tianya is a wholesale for the spindle, with wholesale and retail driven. After four years of building five Fangtian Ya, accessories city quite mature.
5 Fangtian Ya accessories in North China region is quite influential. Beijing production of parts from five Fangtian Ya basically radiation throughout the country. Meanwhile, five Fang Tianya also continued the advantages of imported cars by nearly four years of development, import car accessories, car accessories, including Beijing real estate has been in the country had a certain influence.
Conducted on the basis of this five-Fang Tianya 2 expansion, can be an important step is even more powerful. Currently two of the main has been completed, is in the renovation stage. Phase II post-primary operating automotive supplies market. There are two main reasons: first, the accessories market is very mature, and capacity is quite large, has been basically trading platform to meet trade area. Second, the development of products and accessories par. Beijing's vehicle population is currently more than 300 million, can be said that the first of ownership in the country, but mainly family cars. Products that meet the family cars with the product. After market research, we defined five Fang Tianya's two cars supplies and boutique concept. We will build this 30,000-square-meter area of supplies into central Beijing.
Same time, with the development of five Fang Tianya Auto Parts City, its surrounding environment is also changing. Led by four years, the surrounding environment change is considerable. We recently visited nearly 20 4S stores nearby, so that form between them and the Auto Parts City, make up the industrial chain. The most gratifying is the move by Beijing to us that went and bought a new car to go there on a new brand, the daily traffic is considerable. New cars, automotive supplies is the biggest customer base. And seize new consumer customers for the first time, to influence consumer behavior of his life.
HC Network: This five-Fang Tianya area covered will be very full.
CHENG Wen: Yes, mainly the car he bought, and sign on after the expiry of the entire Auto Parts City, including the school repair, alteration, decoration, supplies, accessories, one-stop complete. Can be said that the five Fang Tianya built more than just simple accessories sales, but the real car after-market establishment.
HC Net: I believe the development of five Fangtian Ya will get better and better. 2009 5 Fang Tianya a kind of developmental program?
CHENG Wen: First, the five-Fang Tianya Shilihe Auto Parts City, we always insist on brand building. Any one market, no product, no manufacturer, if the long-term if they wish to operate, must pay attention to the brand. Brand is the overall quality of a product can be called the brand, including product quality, including marketing, ideas, service and other aspects. A brand is a long-term interests, so the brand can be put into early bigger, but it is a medium-term and long-term access to an interest rate of return is quite high very high, which requires an enterprise to have a long-term development direction.
Five Fang Tianya brand has always been throughout the development. This stage, only completed five Fang Tianya overall objective of the 1 / 3 of the next five Fangtian Ya there is a third phase, 4, 5, the overall development is 400,000 square meters.
The third phase of the soft environment around the supplies to build, not a hard product. Really the third phase of the transformation of the development of the soft environment for the auto parts industry to bring some new business ideas, new concepts must be innovative, because the development of an enterprise,
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