Chongqing Appliance Store Expansion Is Huan
With Suning Sharu Nanping, Chongqing City 5 major shopping district Appliances
Marketplace First time a large number of department stores
Shopping . Statistics Jiefangbei, Nanping, Yangjiaping, Shapingba and Jiangbei five core business district, the existing 26 large department stores; and Suning settled in Nanping, the appliance stores the number to 27. New Century Store, and several household appliances supermarket floors have not been included.
Nanping business is a microcosm of the changes in shape. This year in April before the Nanping area appliance store, but three. 5 months after
States United States The second store, Dazhong and Suning have access to electrical, home appliances store double the number.
Citywide, since March this year, six months, the number of appliance stores the new shop has about 10 more stores are still opening line. The new site is only for individual department stores opened.
Chongqing crazy expansion appliance stores, household appliance market is a microcosm of the country.
Business Department data show that during the first half of this year, the number of Gome stores up from 162 last year to 309, an increase of 90.7%; Yongle stores up from 74 last year to 135, an increase of 82%. That the rate of expansion, department stores and other
Retail State catch up. Carnival profits after the truth City chiefs admitted several appliance stores, and store up to 90% of the number of expansion growth in sharp contrast, since last year, the Chongqing market share of the total growth of home appliances will not exceed 30%
Home appliance chain Enterprises Sell Income and not directly proportional to the rate of expansion. A well-known home appliance chain stores increased 100%, but sales increased only 32%, another increase of over 80% of the size, sales revenue grew by only 43.1%. Single-store profit margins decreased, there is universal appliance chain giant symptoms.
Appliance department is a lesson? More concerned about the industry, household appliance stores whether they are taking the old road department.
An interview yesterday, Nanping shopping district management committee responsible person made it clear that the number of saturated Nanping appliance stores.
Nanping Wei, deputy director of the CMC business district, according to the government
Planning , Nanping shopping district support Exhibition , Medicine And Home Three major sectors, while the appliance is
Public Of Format, and department stores like. In his view, including the south’s main city, including the other four major business district capacity, can not and Jiefangbei par.
South business district administration has been the second time this has happened. November 2003, faced with a flood of shopping malls, the south bank of the first expressed the hope that large department stores Shen Ru, appropriate control of the department Yetai in Nanping business district development.
Sure enough, after, gold Taiwan department stores, Nuo Mate, Hualian Department Store and other shopping centers have crashed.
Head of a department store that is now over hot appliance stores and department stores around the year 2003 hit the scene very similar to the heap. After two years of frenzied expansion of department stores, the pull of the tide closure of department stores in Chongqing. Right now, there are many department stores in the dismal
Operate . Major expansion appliance stores, department stores followed suit Nongbu Hao will step.
Huan manufacturers store expansion is having a hard time
In appliance stores Organization The forum, manufacturers often have to applaud the expansion of the store, and accept newspaper interview five randomly
Brand Chongqing responsible person, but clearly expressed firm opposition store unlimited expansion. But no one is willing to publicly voice, they repeatedly questioned the name must not appear.
A well-known brand in Chongqing Marketing Manager said, adding a store every business, factory a year increase in manpower, booth
Make And other costs at least 4-5 million, equivalent to 1.5 million yuan of profits generated by sales revenue. This is also not stand in the election for meals, according to the market in Chongqing, 4 square meters of booth space allocation costs as little as two or three million to more than more than 100,000 yuan.
Addition, according to industry practice, new stores to charge manufacturers slotting allowance, the average a few thousand dollars for each brand. A store at least 200 brands, alone, have to open a store 100-200 million richer. The chain of inputs, mainly computer equipment, both inside and outside
Decoration And so on, add up to only 100 million. So the industry there was a saying: “open new store will not lose money, and even now would be profitable.”
Stores open more Competition Intensified Price war The old routines become necessary. This year, the Chongqing area appliance cut-throat, even in the same system began to emerge between the different stores. Manufacturers profit loss this seriously. A well-known brand leader in Chongqing calculations of the past, a store in the chain system in the 50-60 million on sales revenue, fell to 10-20 million this year fierce, single-store sales falling sharply. Instead, costs are significantly heavier.
Manufacturers to “quit”
Course, the store was not speeding the expansion of a hundred counter-interests.
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