Hebei “appliances To The Countryside,” How Many “stumbling Block”
2 27, Hebei Province Bringing home appliances Started, This is the state grain subsidies to farmers, agricultural and general direct subsidies, the first time, farmers in the consumer area of direct subsidy. The reporter found recently in an interview that the preferential agricultural policies have not yet fully demonstrated the effect of home appliances to the countryside road, far from being free flowing.
first look “policy to the countryside”
3 13, Bali Town, Xingtai County, Whey farmer Guo Lao husband came to town three appliance outlets sea book, would like to buy
TV . Zhang book store owner recommended to him
Konka Of a countryside home appliances products. I heard also enjoy government subsidies to buy appliances, how do not believe Guolao 3, “is certainly business to our farmers ‘under the’ one set of children, low-priced deal with their backlog of goods.” He said.
Three such doubts as there Guo Lao farmers not unusual. Interview with this reporter recently discovered in the rural areas of Hebei Province, for home appliances to the countryside, many farmers do not fully understand the policies specified for where to buy products, how to receive subsidies, or a loss. There are some farmers mistakenly believe that government subsidies of 13%, but brokers are able to raise prices, lower subsidies for such policies is not the farmers business.
Zhang book frankly, household appliances to the countryside started half a month ago, he has not sold a home appliance products to rural areas. In fact, the only town in Xingtai Whey, Luan in Shijiazhuang City, Zhao County, positive definite, the reporter can see the same desolate scene. Hebei
GOME Electrical Appliances Co., Ltd. Wang Qing, head of Advertisement Promotion Department told reporters that the policy as soon as possible to universal access to rural household appliances to the countryside, they started the “caravan appliances” to the countryside publicity promotion, has three times this year, the suburban township depth Shijiazhuang, Caravan There are four categories of products, all for the designated discount model. However, each time the number of products brought to the countryside are also back the number of products, the basic no-site sales. The reason for vendors was generally agreed that farmers do not understand appliance policy of benefiting the countryside.
non-designated stores, “riding” a promotion
It is because of scanty peasant household appliances to the countryside policies, some of the rural countryside of non-appliance stores and non-designated qualified individual appliances to the countryside is playing the boss, “ride” the idea, holding up banners selling home appliances home appliances to the countryside , dumping stocks. A home appliance store in Zhao County, the reporter did not find display “appliances to the countryside successful product” identification of home appliances, but the salesman says, “is engaged in the activities of home appliances to the countryside, farmers buy certain types of products, can enjoy the sales price reduction 13% discount “, trying to cut prices 13% to 13% of sales promotion and financial subsidies to be confused.
successful grass-roots networks are not enthusiastic
Interview, the reporter was surprised to find, get the appliances to the countryside “admission ticket” of successful outlets, do not believe how delicious cup of soup, a further squeeze the profit, the increase in computer input procedures, so that rural grassroots appliance sales outlets on the home appliances to the countryside is difficult to mention interest.
National electrical retail outlet offering Luancheng County boss Lang offered the country that wants the home appliance brand has won the bid to bid prices down. From the manufacturer to the county seat, often a provincial, municipal agents, distributors layers, each layer will “exploit” knife, the lowest level dealers selling pressure virtually enlarge. States United States
Suning This business about 5% to keep profit margins, “and our grass-roots dealers, even fail to get 5% of the profits.”
Cinda Luancheng million appliance store owner Su Xianli calculations, he sold a
Hisense Bringing home appliances color TV, purchase price of 590 yuan, sales price of 656 yuan, 66 yuan that there is a difference. However, in accordance with the rural marketing convention, he would like to provide farmers with ratings antenna, which is not part of the cost burden on manufacturers, coupled with positive definite pick up the round-trip travel expenses, reduced profit margins of 66 yuan to 20 yuan, “If the re-invoicing, the one makes any money. ”
Reporter learned from the Department of Commerce, since the start of home appliances to the countryside, as of March 11, the province’s total product sales of home appliances to the countryside 84.7839 million yuan, sales is not satisfactory.
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