Promote High Standards Of Kitchen Electric Herbalife Launches New Three Standard
Although China’s small household appliance industry was still young, but the pace of development is surprising. And the industry adapt to the rapid pace of development, the appliance manufacturers are constantly move.
Haier “Air curtain” hardly ever, the United States of the “steam” wind everywhere. “51” period,
Kitchen The main force in home appliances industry, one of Shunde household electrical appliance Dragon and Tiger Army nationwide Herbalife has launched a grand new “Three Standards” campaign to promote “safe, healthy, energy-saving” (the “Third Goal”) become the kitchen the direction of health industry standard, so the industry took norms, and healthy development of the road; while better protecting the rights of consumers.
Learned, to mobilize consumers to participate in this event, and to strengthen the “standard” consciousness, “51” period, Herbalife also participate in the event of consumers prepared air-conditioning,
Cooker , Rice cookers, electric fans, water heaters and other precious gifts.
Industry into the fast lane, standard to establish imminent
2005 year is on the rapid development of small household appliance market. Although the small appliance industry is facing rising prices of raw materials and finished products end markets downward pressure on prices, but still can not stop the industry to maintain the momentum of rapid growth. With range hood, gas stoves, disinfecting cabinets, and microwave ovens small kitchen appliances, represented by high-speed development, the growth rate of household disinfection cabinets, etc. are all above 40%, caused widespread concern.
However, there is a huge market is a prominent issue is the low barriers to entry, so an alarming number of manufacturers, product quality and quite a mixed bag, mixed, to bring some development of the industry crisis.
Recent years, small household electrical appliances when the accident occurred, the user security can not be ignored; infectious disease prevention, air purification, radiation and other harmful elements in the problem requires more health-based appliances to protect people’s health; electricity shortage, water shortage there, as well as national energy-saving standards have been put forward to conserve energy as the period of urgent need to address problems; this series of factors that determine the “safety, health, energy conservation,” must become the development trend of China’s home appliance industry.
Lift “Three Standards” storm, Herbalife spare no effort
Combo Electric back in 1988, successfully developed the world’s first Disinfection cabinet, became one of the few national industry, but also the national technical standards for disinfection of the important cabinet-makers, now has a kitchen cabinet disinfection three-piece one of the essential appliances. It is reported that, in order to “safety, health, energy conservation,” set for the whole of the development of small household appliance industry standards, enhance the consumer’s “three standard” sense of Herbalife also involved in this activity to prepare a passion for high consumers ceremony. In the “51” period, all participate in this event, and the “three standard” as their criteria for consumers to buy household appliances, have the opportunity to receive a brand-name Herbalife sent air conditioning, energy-efficient induction cooker, electric fan or cooker value such as gifts. In order to mobilize the masses of consumers to actively participate in the new “Three Standards” campaign, Herbalife has also prepared a “three standard” family lottery to have been drawn in the “three standard” family will get health skin type strong emission gas water heater.
Reporter found that, as closely related with the interests of consumers to participate in this “Three Standards” movement are very enthusiastic, and a strong market reaction. Some consumers even proposed that the relevant enterprises and government departments to act, together with the “safety, health, energy conservation,” put in place. As participation in activities, Ms. Zhang said: “Three Standards” campaign in the final analysis, the ultimate benefit of consumers.
Industry experts believe that China’s small household electrical appliances industry in technology and a wide gap between U.S. and European companies compared to the industry order, nor standardized, there are more powerful foreign companies involved, will help improve the standard of the industry and to attract, including government policy makers, industry management and the media and consumer attention. Therefore, to enhance the industry’s overall competitiveness, build new industry standard is imperative. Herbalife new “Three Standards” and suggested that help raise the industry threshold, out unqualified enterprises, and industry concentration and a virtuous circle.
Prospects, new challenges facing small appliances
The State Council Development Research Center of Market Economy Institute deputy director Lu Renbo that small appliances are 8% -14% annual growth rate, estimated annual sales in 2005 will be more than 65 billion yuan by 2007 sales will reach 80 billion yuan.
To some extent, in 2005 it can be said is the rapid development of small household appliances on. Huge market potential and relatively high profits, have more and more capital will be a variety of industries to the rapid accumulation of small household appliances, the market structure has been basically formed. But in the face Electrolux, Siemens, Panasonic and other foreign brands aggressive offensive posture, how to a higher standard specification, enhance the competitiveness of domestic enterprises to become the primary task.
Herbalife that the “three standard” is established, the core technology and high-end products will be the focus of competition in the industry. Highlight the problem of product homogeneity and market increasingly competitive, home appliance manufacturers can build in the new technology, new products, core competencies and determine whether there may be a breakthrough for the market to achieve sustainable development of enterprises.
800 billion of market share will be “foreign” brands misappropriation? This is every small appliance manufacturers should have some sense of crisis. Market analysts believe that only sufficient preparation for the domestic small household electrical appliance enterprises to be possible to achieve the international goals.
I am an expert from China Quality Dress, usually analyzes all kind of industries situation, such as rayon polyester shirts , cheap wholesale clothes.
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