In The Low
People are always talking about consumption structure upgraded appliances, high-end consumer seems to have become a new appliance consumption trends. However, a complete consumption structure, the real driving the consumer market is not high-end consumer, but in low-end consumer. This is easily overlooked, the low-end consumer class, now high-end consumption, not less than the speed of development, gradually paid more attention. Market responsive companies in particular have been eyeing the low-end consumer class.
still selling outdated products Consumption is a complete structure, which had different consumption levels, at different stages, different levels of consumption growth rate is different. At present, the rapid evolution of new technologies, new products have also listed. This makes consumers turn their attention to high-end market, seems to have become the high end of the consumption structure, especially prominent consumption. But in fact, low-end consumer at this point has shown strong momentum.
Currently, most manufacturers are speeding up the transition to flat-panel TVs, some foreign companies also announced that there may be discontinued CRT (cathode ray tube) TV. But then, there are still many consumers on the CRT TV enthusiastic. There sales staff, said to reporters, did not think were considered “obsolete” in the CRT television, but this year ushered in a “second spring” sales rise and an increase of around two percent.
Ministry official said medium and large color TV, in the eyes of many manufacturers, the traditional CRT TV had already “sunset products”, sales decline year by year, but this New Year period, the sales unexpectedly increased. Su Ning also said that before New Year’s Day, flat panel TV manufacturers crazy price cuts, the minimum a 32-inch LCD for just over 3,000 yuan, which indeed have stimulated sales, but the CRT TV as a more affordable, showing strong sales in Adversity. It is understood that the country the United States and other stores in a similar situation.
According to statistics, CRT TV market in 2005 to 35.24 million from the audience dropped to 33.06 million units in 2006, down 6%. The recession much faster than a lot of industry speculation. Leading flat panel TV market trend for the short term independence, quickly driven back CRT TV seems impossible.
Similarly, in the washing machine market, it seems long overdue double cylinder washing machine was out of the low-end products, but from the market share, sales statistics point of view, these obsolete but still has a very high popularity. Although in 2006 the strong momentum of development roller, but still hard to shake the pulsator dominance. From the sales perspective, the pulsator washing machine fully automatic washing machine, and the proportion of two-barrel were 48.2% and 43.4%, drum washing machines accounted for 8.4%. Another according to China Business Information Center in May 2005 statistics, the national key large retailers sell home double cylinder washing machine 35,000 units, up 2.4% over the same period the previous year; sell 111,000 units of household automatic washing machines, down 1.2%; sales drum washing machine 19,000 units, up 10.8%.
Also to upgrade low-end consumer Consumption structure is formed by the people and products, in product, people are always concerned about the latest trends, so companies are likely to focus on high-end consumer in the crowd at the expense of the low-end consumer class. However, this consumer class has a large consumer population. Whether in urban or rural, low-income persons or the majority. Moreover, this consumer class is under way with upgrades.
Recent years, with rising income levels of farmers and rural consumption environment, improving day by day to household appliances, transportation, communication communications, cultural and entertainment consumption as represented by faster growth in the rural market, more than 20% per year rate of increase.
According to the National Bureau of Statistics survey in Shanxi
Corps sample surveys: the steady increase in consumption of high-grade durable household appliances. Rural residents in Shanxi Province in 2006 for the purchase of household equipment and supplies 98.29 yuan per capita expenditure over the previous year increased 29.36 yuan, up 42.6%, of which appliances account for a significant proportion of farmers in the popularity of home appliances improved significantly.
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