Bookmarks vs. Brochure
When you think about it, you cannot get any more disparate than when you talk about the commercial printing products bookmarks and brochures. Still, there may be times that you find that you have grown tired of postcard printing and cheap postcards all the time, and you realize that you are now more open to the use of other products that your commercial printing company offers. Assuming, only for this time, that you have narrowed down your choices to bookmarks and brochures, let us try to pit these products against each other and discuss all of the different considerations and factors at play when producing and making use of either of these commercially printed materials. Who knows, maybe this is the opportunity you have been looking for in order to go the extra mile with your marketing strategy and either or both of these products are what you need.
Cost and Convenience. High quality bookmarks win the cost competition hands down, and it is really not that hard to see why. Not only is the bookmark smaller than the regular brochure, it is also less concerned with things like gloss and full color. This makes bookmarks a pretty convenient alternative for marketing as well since it would take only a little bit of effort in designing, producing, and even distributing these prints. On the other hand, brochures are bulkier and more expensive, owing to the fact that these prints are designed to convey more information about products and services than most of the other commercially printed materials. In this category, it would seem that bookmarks score one point, and just for the record, if you are going to rank these and compare them with full color postcards, photo postcards, and custom postcards in terms of convenience, bookmarks would take the lead while brochures and postcards follow.
Content. It was already mentioned that brochures contain quite a bit more information when compared to the little snippets of text that you would find in a bookmark. However, this is not the only aspect wherein these two products differ from each other regarding content. Brochures are also more limited as to what kind of information should be printed on it while bookmarks can contain anything from company information to quotable quotes. Simply put, brochures are primarily and completely devoted to the promotion of products as well as to the spread of information while bookmarks will work with just a company logo and random content.
Purpose. Overall, it is pretty obvious that these two commercial printing products, no matter the quality print design, are designed for entirely different purposes and effectiveness. The things above may hint that custom bookmarks may be a better choice, but this is not true because the better print really depends on the context and the situation at hand.
Bookmark printing and brochure printing seems like leagues away from quality postcard printing, but whether they are some cheap postcards or some neat bookmarks, they are all great tools in the end. You better think long and hard before choosing any or all of these prints.
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