Analysis Of The Operation Of Beauty Salons
In the beauty industry, Beauty salons Is a relatively unique entity, with consumers face to face contacts, is a direct and specific services. Moreover, since, beauty salon short development time, so there is this or that problem.
Low quality employees Quality practitioners include cultural qualities and professional skills of both their quality directly related to the beauty salon can normal and stable development. Currently uneven quality of beauty practitioners, beauty salons, according to statistics provided by the Association, now engaged in the millions of soldiers in the beauty industry, primary and lower secondary education in the occupation of 20 to 40%, high school, secondary school education accounted for 40 60%, less than 20% of the college, and even many of whom are illiterate. For example, in Jiangxi province per thousand employees, only an average of less than a regular college or professional and technical personnel or managers. Lacking cultural knowledge directly affects their professional ethics and expertise on the understanding and application. In particular, China’s cosmetic plastic surgery professional, due to a late start, the formal beauty and cosmetic plastic surgery medical institutions can not meet market demand very, beauty is more than halfway started shaping Normal eye, dental, general surgery and orthopedic doctors even nurses diverted formed, even though he (she) who have some medical knowledge, but rarely have aesthetic aspects of science knowledge, resulting in cosmetic surgery is difficult to guarantee quality.
Chaotic industry management Our beauty salon is not clear as the foreign authorities, but the phenomenon of multiple management more serious. For example: SAIC up regulation of economic behavior; State Internal Trade Bureau has been in charge of life beauty and medical beauty is very clear that the jurisdiction of the Ministry of Health; and even in some places even the head of the Public Security Bureau is also involved. However, the scope of some super beauty salon business, such as general medical and beauty salons engaging in the project, resulting in the responsibilities of Internal Trade Bureau and the Ministry of Health is difficult to draw, when problems arise, difficult to identify who exactly is the pipe. Jiangsu Province, for example, no one long management of the final result in the management of the phenomenon.
Management family of Family management is the number of national enterprises to grow a must. However, this relatively backward management shortcomings are obvious. From a global perspective, advanced management mode for the development of enterprises is essential. To the world’s most successful computer and software industry, Intel, Microsoft and other companies to create miracles in the 20th century, no one in family-owned business. But in our beauty salon, beauty of Chinese medicine in particular, many people have a technology or a product formula, it can be hand-workshop started, a certain accumulation of capital, the first thought of management is “one of us is better than outsiders reliable “, which formed in the beauty business a lot of blood ties, resulting in inefficient management, the pace of development to be a great beauty inhibition.
Opaque market price
Beauty market prices, including product prices and service prices, directly to consumers, and are often beauty salons lifeline. However, since the beginning of the beginning of the weaknesses of the beauty parlor, had to make this industry the idea of people equivalent to “profiteering” and refused to consumers away. Although the market is gradually standardized, but prices of beauty products and services industry continues to take off the stumbling block. The same services and products in a different salon several times the price difference of up to several times. A common skin care, the price may be several thousand dollars first; an hour bridal makeup can be done, the difference between the different beauty salons up to the hundred. Many manufacturers to product pricing, cost-benefit imbalance there, and some even up to 80% profit, plus the sale of part of the layers increases, the end product to market, price is no longer reasonable to speak of. This non-transparent pricing system and distribution operations, to create a distrust of the market, is bound to cast a shadow over consumer psychology, thus losing one group of consumers. This will affect the normal development of beauty salons.
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