Search engine optimization and Lead Generation
What do the lots of visitors to your website mean if you are not able to convert them? Are visitors important or conversions? The answer is both! Well, if both are important, then how can you get visitors to convert? Here are a few tips.
Once you have seen some success with traffic to your website, it’s time to analyse it and see what works and what does not! Gather data about your visitor traffic. Analyse this data to check what exactly is generating revenue. Which are the keywords that convert more often than others. Search engine optimization is about more than just a ranking. Well, ranking is a must – but if you do not analyse what works and what does not you will get traffic surely, but conversions are left to luck! Well, don’t leave conversions to luck. Proactively collect website visitor data. Lead generation process after Search engine optimization will include analysing this data, segmentation of the visitor base and prioritizing.
Well, data regarding the source of traffic, landing page and the path traversed. Give priority to the customers that come to your website from a particular keyword if it provides you with leads that are sales ready. As said earlier segment your website visitors and keywords accordingly. Following up on sales ready lead is the most important part of this process.
Lead generation and follow up to gain a valuable customer is the same in live business world or the Search engine optimization world. Once you have enough data to point out to your strongest leads – all you need to do is to go get them! All you need is to effectively analyse your search engine optimization efforts. Analyse specially your keywords. Once you gain insight into the keywords that drive maximum traffic and once you analyse the traffic to check which is most likely to convert, your search engine optimization efforts are fruitful.
Well, the final step, after conversions is – maintaining customer relationships. This is as important as all the previous steps. So, on a closing note, your job does not end at a higher ranking in Google. There are many steps post SEO in order to run a successful online business. You can rank all you like, but if you cannot effectively generate leads and convert them – more importantly maintain customer relationships, you might not be running a profitable business after all. Ofcourse you will definitely get a few conversions, but capitalizing on the pool of visitor database and getting to know your customers will ensure that you don’t miss out on your share of the profit. Well, if you do not tap your customer base, your competitor’s will! And they are waiting too!
To summarize, optimize your website, build for your website a great rank, drive traffic via all allowable means, analyse traffic, segment customer base, prioritize keywords, generate leads and make a sale. This makes your search engine optimization efforts fruitful and you derive maximum returns on your investment of both time and money!
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