Toy companies depend on the bargaining power of their own strength to speak – to
Recently, as a toy company to enter the capital market in China pioneer in high-Lok Toys Co., Ltd. of Guangdong under "Securities Issuance and Underwriting Procedures" and "On the further reform and improve the guidance system of new shares issued" public offering of A shares The preliminary inquiry and offline distribution are issued by the Shenzhen Stock Exchange under the net electronic platform implemented. MACLEOD not planning to issue shares of more than 3,800 shares, January 20, 2010 start online application.
HC screen Special Indian network Guangdong Macleod Toy Co., Ltd., China's toy industry has its own brand of R & D capability, Sell An extensive network of production technology in the industry, one of the leading companies, the export of China's toy industry leading enterprises. Market for the previous question, "Why is the export unit price sharply higher," MACLEOD toys in the prospectus, will continue to enhance their bargaining power as one of competitive advantage.
MACLEOD Toys that bargaining power is the product R & D capabilities, brand strength, business scale, product quality, business reputation and customer base, comprehensive competitive strength of the external manifestations. First, the company's customer concentration is low, and do not rely on any significant customers; Second, the company as much as possible to develop more sales channels, distribution channels control initiative, to avoid becoming a production base for large businesses, while the loss of "bargaining "capacity. Within the export market through the combined bargaining power control to avoid excessive concentration of market risk arising trade, get rid of low profit and low-cost foundry business model.
Worldwide since 2008 Financial Crisis, as a major exporter of toys, toy companies, China has experienced unprecedented challenges, a group of the lack of independent research and development capacity, weak anti-risk ability to toy companies sank in the storm. International economic environment in 2009 has eased, toy exports gradually pick up, but the situation is not optimistic.
Recent years, international Energy , High raw material prices, wage increases have given exporters is a big cost pressure. Although the company's main products in recent Jiucheng costs increased, but less than Liucheng to raise export prices, more than half of the additional cost can be transferred to the downstream business enterprise or a consumer only a quarter. Thus, even under the fully competitive market structure, the bargaining power of Chinese exporters is limited. Survey data show that China's export enterprises will be about 24.7% can only increase costs to the downstream businesses or consumers.
Chinese toy enterprises need to upgrade the position in the international market to compete for the right to speak in the export trade to improve their bargaining power, must enhance their own power as a precondition. Toys for export enterprises, first of all it should and innovation. Shrinking market demand, and does not mean that no product is difficult to explain the original product sales do not meet current market demand for the new situation. This requires enterprises to find new opportunities in the market. Enterprises should cultivate internal force, through continuous R & D to meet the new situation, new products, to maintain stable export growth, relying on competitive products to attract orders from abroad.
The same time, lack of innovation in the enterprise or difficult to open up new markets, when even through internal potential for profitable growth. Shrinking toy market is now more powerful, enterprise hard to find a new growth point, so the founding of our company started, change to find "profit point" for the "burden reduction point." In fact, also equivalent to reducing the pay increase profitability. For example, originally a toy needs 0.1 square meters of wrapping paper, and to carry out meticulous management, enterprises accurately measure the packaging of a toy only 0.093 square meters, while only 0.007 square meters less than the original, but a year down the can save several million.
More importantly, export toy business to focus on building independent brands, to create and nurture an internationally influential independent brands, enhance Chinese enterprises in the global division of labor in the position, improve their "bargaining" ability. In fact, the effect of export tax rebate policy point of view, with the bargaining power of brands to achieve the greatest benefits. Specific numbers from the point of view, every 1% increase export tax rebate rate will give us an additional 700 million yuan in profit enterprises, to enhance the international competitiveness of our huge boost. Enterprises must change the over-reliance on export tax rebate rate adjustment of inertia, starting from their own adjustments, do everything possible to seek opportunities to achieve breakthroughs in order to change the export weakness.
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