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company based on market trends, market-oriented, take a variety of ways to actively expand the marketing network, and increase market coverage and market share.

in 2007, the company invested tens of millions of scientific and technological research and development funding to set up the O’Connell footwear Science and Technology Research Institute. 2010 investors to set up The company participated in the validation of the number of shoes the industry standard. The company has 36 of the State Intellectual Property Office granted patent, and has been partially put into production applications, to enhance the value-added products of Aokang.

to the global consumer technology, stylish, comfortable shoes products, the continuing increase R & D investment. Foot pad series of R & D technology allows insole can automatically cooling or heating; comfort bottom The above technology has been put into market applications and win consumer recognition.

to capture the international fashion trends, the company set up in southern China footwear industry are in Dongguan, Dongguan Branch. In order to obtain first-hand detailed and accurate information, the company hired the famous Italian designer, new techniques, new materials, new design concepts and style to the office.

strong research and development

to encourage dealers in the business area of ​​the authorized management to enhance performance, expand market share, the company developed a series of incentive policies, such as the establishment of O’Connell Marketing Phoenix Award for outstanding performance dealer recognize and motivate; dealers to encourage dealer investment in brand building, the company launched the .

high brand awareness

come out

the The

2008, O’Connell brand successful implementation of the Olympic marketing strategy to obtain the title of

in April in 2009, the company invested nearly a million throughout the country, the full support of the channel quality information resources.

After years of development, O’Connell International has established three major footwear production base,MBT Shoes Sale, the two R & D centers, more than 4500 sales outlets. The company has won a leading Chinese leather shoes king,MBT Fora Shoes, winning the 11th National Quality Award

company through the above measures, the use of distribution channels Direct phase development model, the effective integration of resources, a huge sales network to achieve economies of scale of operation and rapid expansion.

innovative marketing plan

O’Connell brand from the beginning of creation, innovative marketing plan, first-class marketing planning agency, has been the successful implementation of event marketing and Olympic marketing, network marketing, entertainment marketing, interactive marketing, implantable marketing, experiential marketing, happy marketing marketing methods, such marketing planning caused a big stir in the industry and the community, the company’s brand awareness, reputation and improve brand O’Connell The substantial increase in the value of provides an important guarantee for the company to create new results.

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trend-setting design capabilities

perfect marketing network

to raise funds to investment projects implementation will further expand the company’s sales and marketing network in the country, strengthen the integration of corporate information flow, enabling the continued development of the company’s business capacity will be enhanced strong. O’Connell International will be the listing as an opportunity, committed to creating the

After continuous efforts, the company’s product design and brand building is a major breakthrough, Products formed its own unique style and positioning, as well as fashion and contains a wealth of brand culture.

create a regional On the basis of market research and planning to focus its resources on breakthroughs in key areas, the implementation of a marketing strategy build brands from leading to leading from the strong to the monopoly, to achieve the brand in the local area target.

Zhejiang Aokang Shoes Co., Ltd. (Stock code: O’Connell International (603,001, stock it), stock code: 603 001) on April 18, 2012, online purchase, and will be listed on the Shanghai Stock Exchange. O’Connell International is one of the leading shoe brands in China, mainly engaged in design, development, manufacturing, distribution and retail O’Connell 5 brand shoes and leather goods. As the leader of the Chinese shoe industry, O’Connell in the men’s market and casual shoes market share of first in the country, is the first brand of Chinese men. The O’Connell international rapid and sustained growth of operating income, net profit and market share to give investors sufficient confidence in the capital market has attracted wide attention.

company as a leading footwear manufacturers and retailers, O’Connell International is the only one at the same time with two enterprises (O’Connell and Kang Long), the implementation of business strategy, closely around the principle of differentiation to meet the different needs of different consumers, by differences in the style of the brand, product design, price positioning, and a variety of initiatives and marketing activities, and improve brand image, to meet the various market segments needs.

2010, CCTV-2 Economy Channel Entertainment 2010 to 2011, Jiangsu Satellite TV hit Over the same period and Hunan TV

company product design as a source of survival, at the same time upgrading the innovation of the brand image and brand positioning, product development designed to be a high priority and has established a design team composed by professional designers and technology personnel. The company not only every quarter, to be able to develop over 3000 new, while ensuring adequate new make up a single process with.