Acceleration Appliances To Rural Areas To Further Expand Subsidized Varieties
More and more dealers realize that if a product brand is not successful, the sales process in the reputation and influence will be seriously damaged.
Although the domestic
Home Appliances
Some light overall market conditions, but the appliance company’s management is particularly busy recently, as they try to make their own pace of work to catch up on the “home appliances to the countryside” policy rate of progress.
2009 1 10, from the time of the last tender just two months, the Treasury and the Ministry of Commerce once again organized the
Refrigerator
, Freezer,
Washing machine
,
TV
And
Mobile
Of “bringing home appliances products” open tender, the difference is that the sales of the area is tender, Jilin, Xinjiang, Gansu, Qinghai, Ningxia, Tibet, Beijing, Tianjin, Hebei, Shanxi, Shanghai, Jiangsu,
Zhejiang
(Including Ningbo), Fujian (including Xiamen), Hainan, Jiangxi,
Guangdong
(Including
Shenzhen
), Yunnan and Guizhou provinces (autonomous regions and municipalities).
The bidding ended, the “home appliances to the countryside” since the end of 2007 started a pilot of the subsidy policy will be formally in China to implement the 31 provincial administrative regions. This means that, in February 2009, the country’s rural consumers will purchase refrigerators, freezers, washing machines, TVs and mobile phones these types of products, have the opportunity to enjoy the sales price of 13% cash subsidy.
At the same time, on the one extended to the provinces of home appliances to the countryside has been launched, the current bid of 90 manufacturers and 57 distribution companies, has begun in Anhui, Chongqing and Inner Mongolia and other regional organizations sales.
2008 12 24, the State Council executive meeting decided to “intensify efforts to promote home appliances to the countryside, the central government once again to increase subsidies, and further expand the subsidies varieties, 2009 and 2010, re-built and modified a number of shops and farmers rural commodity distribution center. ” The news re-enable enterprises to rejoice.
Evolution
Trial is the first appliances to the countryside policies in the end of 2007, only selected areas of Sichuan, Henan and Shandong provinces. At that time only as a response to nation-building a new socialist countryside called the “preferential agricultural policy”, on the home appliances industry and consumers in rural areas triggered a strong reaction.
2008 years, as the international economic environment continued to deteriorate, the development of China’s home appliance industry is facing growing pressure. Year in May, bringing home appliances at the end of the pilot coincided with the Chinese experience “5? 12 earthquake,” the Ministry of Finance and the Ministry of Commerce decided to home appliances to the countryside pilot then postponed to the end of 2008.
2008 11 months, according to the prevailing economic situation, national leaders of the Academy on several economic conference emphasized the need to accelerate the promotion of home appliances to the countryside, effectively stimulating domestic demand. That the main executive departments?? Ministry of Finance and the Ministry of Commerce also issued a notice that month, decided in December that year from the appliances to the countryside to promote the implementation of the policy areas of Sichuan, Henan, Shandong (including Qingdao), Inner Mongolia, Liaoning ( with Dalian), Heilongjiang, Anhui, Hubei, Hunan, Guangxi, Chongqing and Shaanxi provinces (autonomous regions and municipalities).
However, the situation is clearly more than the speed of change was estimated that, under the leadership of direct instruction, less than two months, re-tendering of home appliances to the countryside start, but quickly, under the Ministry of Finance and the Ministry of Commerce issued a notice to in February 2009 appliances to rural areas across the country work.
Standard unchanged
“The standard tender little change, as long as the qualified enterprises, regardless of previous successful or not, carefully prepared material, do the bidding process, have the opportunity to participate in home appliances to the countryside.” Zhengshu Wei said the Comprehensive Department of the Ministry of Commerce. China Household Electrical Appliances Association, the Secretary-General and Deputy Secretary-General Jiang Feng Xu Dongsheng appeal through the media recently, no successful companies do not give up hope, to actively participate in the nationwide fight for the opportunity.
Read the December 19, 2008 announced the tender documents, “electrical” The reporters found that the tender range of products, the price ceiling for each type of product and performance requirements of the tender two months ago, all related to the same standards; It is noteworthy that “service outlets in the bidding for each province (autonomous regions and municipalities) and counties (cities) coverage,” This one, in addition to Xinjiang, Qinghai, Tibet coverage shall not be less than 50%, the rest remains 90%.
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