Are You Happy With Your Adwords Ads Conversions? No?
If you know how to write great classified ads, then you can write terrific ad copy for any PPC campaign, and yes that means Google Adwords, too. There are different elements that contribute to a winning PPC campaign, but ad copy is paramount; and if you can write good classified ads then you’re almost home. So we want you to be happy, and because of that we’re offering you several ad copywriting tips you can rely on starting right away.
For Adwords and other PPC platforms, you have to maintain your awareness about the keywords that each ad is for. It’s really imporant that your ad speaks the right language for your market. Yes, creativity is an essential element when writing good advertisements, but when you go overboard with it, it can hurt your PPC campaigns. Your headline has to command attention, create curiousity and the desire to know more by reading the rest of your ad. For instance, let’s say a searcher performs a search and sees a bunch of links all over the page. The point is that it’s hard to see your PPC ad when it’s on the right side of the first page. Your ad will only have the blue keywords put in from Google if your ad doesn’t contain the keywords the searcher used. The bottom line really is to just use the right keywords in your ads at all times. It’s a vicious cycle because if you do not have the appropriate keywords in your ads, then people will not click on your ads, and your CTR will suffer and so will you. Always use your keywords in the ad body, always, and sometimes it’s ok in the headline – if it works well. You must have good click through numbers becaues that will influence the quality score that Google assigns to your campaign.
Learning how to write good ad copy means economy of words; so make darn sure you are not using any wasted words – at all. All PPC platforms have ad space rules, so you won’t have a lot of room, and that is why economy of words is so important. Words that do not need to be there are taking up space that can be better used to express your benefits and call to action.
Stories are extremely powerful when told right, and while you don’t quite have enough space in an ad, you can allude to experiences. One thing to do is split test between a regular ad and one that contains some allusion to a story or experience. Tell them a clear story as to how you achieved something and how they could to.
You can write more effective Adwords ads that will perform better for you, but the key is increased knowledge and more experience. The more ads you write and study, the better will be youir belief in yourself, and that is very important to your success.
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