Appliance store sales ahead of launch 11 large single purchases down 30% – Appli
Although there are more than a month away from the National Day Golden Week, but
Home Appliances Marketplace has started marketing war, and with the National Day, the traditional marketing practice "seamless." Yesterday, Dazhong Electric announced 800 million yuan purchase large single preparation at the end of its anniversary, the event will continue to front the National Day.
Suning , States United States Other sections will also be made through various promotions, an occasion
TM to And other activities, through a chain marketing for the National Day Golden Week preheating.
Appliance stores in advance to seize the National Day for the consumer market practices, the industry that this year is the 60th anniversary of the founding of new China, as a "celebration" to give way, many businesses would choose to start the holiday early promotion, which will be this year's "11 "Golden Week, the new characteristics of the market. In addition, the National Day is the only holiday this year, the number of people traveling will increase, businesses in order to compensate for potential loss of customers, one after the promotional period ahead. In addition, the shopping habits of people during the holiday season, merchants can also be reached with other industry peak shifting marketing purposes. Consumer shrinking this year, the festival became consumer driven businesses
Sell Weapon. No festival would have made the business section, will naturally not miss the National Day Golden Week season.
Dazhong Electric General Manager Zhao Ruijie introduced, in order to prepare for festival promotion, medium and large appliances will invest 800000000 yuan orders and 20 million yuan promotional gifts, for a period of a month-long special offers. Businesses also will be the National Day next month, around mid-season stocking and two promotions will be back to back. It is understood that the medium and large appliances will make big purchases,
TV , Computers, Mobile Categories such as price down about 30%.
And Dazhong Electronics Dianqing, similar to the National Day docking, Suning and Gome will also have launched TV Festival this week, members of the themes of the anniversary promotion, sales for the National Day rally.
Reporter learned from the Department of Beijing Suning market last week has been issued to inform the purchasing department, called for a variety of festive activities, the next standard in accordance with the National Day of the stocking, this week will launch a series of activities, and National Day promotion linked. Beijing Suning will this week launch TV festival together with manufacturers, product fell more than 30%, while enterprises and institutions for the National Day on the eve of the Group buy demand and tourism, wedding decoration needs, will launch the appropriate Session promotions. "This week's launch of the activities are carried out in accordance with the National Day of promotional efforts." Beijing Suning relevant person in charge of marketing said the company wants to use pre-holiday month during the National Day of the purchasing power of the early release.
Beijing Gome on outdone in the pre-holiday rally. It is understood Beijing Beijing Gome will use the opportunity within the four stores Dianqing, the city's 50 stores this week of celebrations, the maximum rate of 45% of none other.
According to last year's National Day Suning, Gome stores statistics and other appliances, the National Day period, nearly double the overall sales increase. In addition, medium and large electrical appliances shop in the tower four days before National Day, the two night market sales reached 500 million yuan. According to the municipal committee of business, consumer grade home appliances during the National Day has improved over previous years, the wedding family high-end appliances, stimulating consumption.
In addition, the reporter learned that, just introduced TM to the policy has become a hot business competition for holiday spending. Commerce Commission under the city's statistics, sales of color TV TM to work in a larger proportion. At present, some new color TV will be listed, in order to draw "renewal" customers into the store, vendors join forces to offer products on TV.
In addition, the old appliance is being used for the implementation of TM, would result in no electrical appliances to facilitate the issue is not available, Suning, Dazhong and other recovery and double-winning enterprise marketing, said special customers can buy new appliances first, and then store staff re-collection services, customers can then re-apply for subsidies for the return procedure.
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