Prices or a price reduction? Appliances in 2005 out of which the card? – Applian
The last in 2004, on the home appliance industry in terms of an eventful year, prices of raw materials is no doubt increased competition among home appliance business catalyst. Although most manufacturers want to price increases, but the theme of lower prices or have been sung from the beginning of the end of the year. Get through 2004, the home appliance companies in the short pause is not so easily, coke, ore and other rising prices of major raw materials, resulting in increased costs of steel production company in 2005, steel prices have been inevitable. Appliance Is the price up or down, a household electrical appliance enterprises in early 2005, the market must make decisions.
LCD TV craze set off price reduction
Recently, Suning Fangchuhualai, World War II opened a large LCD screen. It is reported that Suning LCD TVs currently selling full price cuts, most of the brand's price cuts are about 30%, involving brands such as Hisense, Changhong, Skyworth, TCL, Konka, Xoceco, LG, Panasonic, etc.; price cuts include 15-inch models , the current mainstream 17-inch and 20-inch, 22 inch, 27-inch, 32 inch more than a dozen models. LCD TV market four years ago, the first encounter "large" price cuts.
The fuse of World War II LCD is the number of source technology Suning underwriters a 32-inch LCD TV priced below 9,999 yuan / sets, in fact, 32-inch LCD TV currently on the market price of around in 12000-13000 yuan / Taiwan about. Number of source technology the price of this product 30% below market similar products, which may be flat-panel TV price cuts in 2005 the first domino, "This domino has been pulled down now." Authority such a market forecast.
Industry is expected to 2005, China LCD TV will continue to maintain a significant price reduction trend. Most representative of the 15-inch, 30-inch two specifications for example, in 2005, 15-inch TV from the current average price of 4,500 yuan to 3,000 yuan, on each individual brand models will exceed 1,500 yuan mark.
Suning north China Management Centre Fan Zhijun, director of forecasting, after two or three years of warm, LCD TV, which was once a high price, high-end products for the last altar on behalf of the nobility, began to move closer to the general public consumers . Konka, Changhong, Hisense, Skyworth, TCL, etc. Some famous color TV manufacturers started expanding aggressively in the field of liquid crystal TVs, while Sharp, Sony, LG, Samsung and other foreign giants have also stepped up the onslaught of the Chinese market, another plus TPV , HP, Lenovo, ViewSonic, Dell and other famous IT giant to join, China has entered the LCD TV market's crowded Warring States Period.
Industry believes that the current plasma and LCD TV competition has become increasingly intense, appliance businesses and manufacturers jointly directed this LCD price war would certainly both market forces "big conversion." In particular, more and more domestic enterprises have set foot into this industry is certainly keen to give the price of LCD markets shock. The estimates, the price advantage has been the plasma will rapidly follow up on this price war, or face the loss of the entire festival market crisis. Once this plasma is also added to the price wars in the price of the TV industry, the focus will be sharply down. But there are also the industry that such drastic price cuts LCD TV is clearly beyond the industry rules, which forced price cuts, although it will rapidly expanding consumer market, but also bound to affect the normal development of the industry.
Uncertain trend washing machine prices 2005, the washing machine's price is rising or not rising as manufacturers and consumers of common concern. Originated in the Siemens matter. Not long ago, due to unbearable cost burden, Siemens announced in January will be across the board price increase of 3% -5%, causing a public outcry. Then, Samsung has also announced plans to refrigerator, washing machine drum up the price of more than 5%.
Easy choice with consumers than the washing machine factory in 2005, the decision on price adjustments will undoubtedly be more careful. In the context of raw material prices continued, washing machine prices have gone up or not, to not only maintain its profit at the same time to ensure price stability, most of the manufacturers, this is indeed a dilemma.
Data show that the appliance business in October 2004 with the purchase price compared to same period in 2003, up 70% of steel, plastic materials rose of 73.9%; while the copper from the per ton in January 2005 has also rose 1,600 yuan. For the washing machine industry, cost pressures increased significantly compared with the previous, is itself fully digest all passed on to consumers or, indeed difficult to resolve.
's General manager of Haier Washing Machine Du Guanglin clear that, while a washing machine costs increased by 20%, but not in 2005 Haier Washing Machine prices. He said that enterprises should be through technological innovation, customer needs to develop new products and high value-added products to ease the pressure; the same time, internal digestion, and tapping the potential to reduce administrative costs and procurement costs and ensure optimal product design and the most economic .
Industry experts believe that the cost pressure is a manifestation of market risk management, as a household electrical appliance enterprises, a range of cost pressures, risks should be borne by the enterprise, rather than borne by the consumers, otherwise they will be consumed were abandoned. In such a competitive market, prices of final losses easily or their enterprises.
Price of wind moving the refrigerator
Beginning of this year, Siemens had declared the Siemens refrigerator up 54 yuan each on average? 250 range. Previously Panasonic also said the 2005 prices will be raised refrigerator. Consistent in the domestic home appliances for many years amid continued price cuts, which several big refrigerator manufacturers are moving against the wind, whether it would in the new year to bring new domestic refrigerator industry profits, or companies to take the price put on a show The final will be a mere formality?
According to statistics, China's refrigerator industry's annual production capacity of 25 million units, while the domestic market but in less than 10 million units of capacity, with exports of 550 million units, still nearly 10 million units of capacity can not digest . Market pressure is obvious. Experts point out that the refrigerator industry, as manufacturing costs continue to rise, businesses face increasing pressure. The refrigerator instead of rising, falling prices, is itself a perverse act, not last. With prices for the fuse, the last two years there is a big domestic refrigerator market variables, a new round of market reshuffle is inevitable.
Domestic appliance industry, the reality is that state-owned appliance company hopes to cut prices to take a larger market share?? Expansion of corporate regulation
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