Importance of Keywords in Internet Marketing
What exactly are keywords? What are the basic types of keywords and why is it important? Well, it really isn’t — unless you are marketing online. If you are an online business owner and targeted to a specific market, then the keywords are the most important and popular term in the world of Internet marketing. In the internet marketing context, the keywords term refers to the specific words or phrases that you enter into a search engines when you are looking for something online. As a website owner, you use these keywords on your website to describe your business or services that you offer.
Why are Keywords Important?
Keywords are one of the most main key elements of any internet marketing campaign, because it can easily break or make your website in all major search engines. A search engine gives a higher ranking to that website, which contain strong and business relevant keywords. The better and smartly you use your keywords on your website, the higher your website will appear in the search engine organic searches.
Most people believe keyword density, frequency, prominence and proximity are actually the same thing. The fact of the matter is all these are different concepts. Just wondering what’s the difference between these concepts? But no worries…I will explain here, all these concepts briefly.
- Keyword Density– It refers to the of keywords appeared on a web page compared to the total number of words on the page
- Keyword Frequency– It refers to the number of times a keyword or keyword phrase appears within a single web page
- Keyword Prominence– It refers to the prominent placement of keywords or phrases within a webpage.
- Keyword Proximity – Keyword proximity refers to the closeness between two or more keywords on the web page.
What are the Types of Keywords?
Keywords are basically divided in two categories – long tail keywords and short tail keywords. Short tail keywords are generally short, generic words relating to a business or subject. Short tail keywords can give you better results but will also have more competition comparatively long tail keywords. Long tail keywords are usually longer, specific phrase or words, but relevant to a website or subject. Long tail keywords are highly specific, and attract less traffic for the website, but tend to draw more quality traffic that leads in more conversions.
How to Pick the Right Keywords to Use
Keywords are the main key to the success of any online business. The right selection of keywords can generate more traffic to your website in a proficient way. So is most important to understand to how to select the keywords you want to use in your website content. The keyword must be easy, relevant and search engine friendly and directly indicate your website. Keep one thing in mind while choosing the keyword that you should have complete knowledge about the website, otherwise you will drop your website ranking in few days. If you don’t have right knowledge, then it’s better to hire an online internet marketing professional for this job.
About the author
Jennifer Aston is a professional content writer. She often writes about online internet marketing. She has a great experience and expertise in internet marketing, website designing and development.
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