Consumer Behavior 2008 notebook market user survey – Notebook computers – office
In 2008, the global financial crisis, the entire IT market is sagging performance, but Notebook Still maintained a steady growth. According to iSuppli released individuals Computer Industry data shows that the third quarter of 2008 worldwide Notebook Shipped 38.6 million units, nearly 100,000 units of the advantages of the first shipments exceed desktops. As the greatest potential future demand and consumption of products, notebook market is still bullish long term, the brand more and more intense competition between.
The fierce market competition, making the consumer-centric marketing and gradually spread, and the importance attached by the manufacturer. Because of this, ZDC as the first Internet consumer research center, take the form of online questionnaire in 2008 Notebook Computer User market consumption Behavior Investigation, and to enrich the data, provide a reference for the manufacturers.
1, study concludes Gradually from a blind user to choose a rational, performance is a major factor in the most value
Survey Nearly half of the performance as the most valued customers will be a major factor. Reduce the impact of price factors. Thus, the user becomes more and more rational consumer behavior, the inherent performance notebook was cast to look more and more attention. For the manufacturers, facing a growing consumer behavior in the rational group, seeking a breakthrough to be beyond price, market segments.
Brand highlights, Association , Hewlett-Packard And Dell Chao Liu Cheng monopoly share of the three strong
Brand choice from the user point of view, the high concentration of the overall market, Lenovo (including ThinkPad ), Hewlett-Packard and Dell, the three companies share 67% total. Shows that consumers tend to pay attention to big brands, the market brand highlighted. Therefore, firms should increase the brand-building efforts. It is necessary to increase the brand's publicity breadth, depth, but also to improve product quality, enhance products and services to its fundamental means.
Laptop prices continued falling is an indisputable fact, 6000 is the preferred notebook yuan
Survey, to accept the 6,000 yuan price of notebook users the following percentage of the highest, reaching 44.7%. Second, the price of products 6000-8000 yuan, accounting for 41.8% ratio. The higher the price the product users to accept the lower rate. It is obvious that the mainstream notebook market, prices are falling is an indisputable fact, 6,000 yuan more abundant products, including some internationally renowned brand. Therefore, most consumers tend to buy laptop under 6000 dollars.
Black models for the user favorite, is selling 14.1-inch widescreen notebook models
Choose to purchase notebook users a majority black exterior, the ratio reached 66.2%. Black is still the general public can see the user's choice. The point of view from the screen, nearly half of the user to choose a 14.1-inch notebooks, widescreen notebooks have become the preferred user Qi Cheng above, this can be seen, the user preferred model for the 14.1-inch widescreen notebook.
Network Media has become the largest carrier of information dissemination notebook
Survey Nearly nine users have expressed through the IT professional website for the latest information on products, followed by the portal. Visible Network Media has become the largest carrier of information communication notebook. In contrast, traditional print media has lost its edge. Therefore recommended that companies try to expand in the professional website promotion efforts. With the Internet channel to drive sales of IT-based professional website promotion, supplemented by other media to enhance brand impact.
2, key data 48.3% of users performance as a major factor in the most value;
65.6% work mainly for the purchase of laptops and learning;
Home notebooks accounted for more than Qicheng proportion of business models accounted for only 27.7%;
the strong performance of 42.3% of notebook users to become the first choice;
Select 8000 yuan the following notebook users to achieve the cumulative percentage of 86.5%;
Nearly half of the user to select 14.1-inch notebook, followed by 15.4-inch model;
86.4% inclined to buy Intel Processor Notebook;
More than half of customers choose 2GB Memory Notebook;
37.5% of the users the ideal standby time of 2.5 hours to 3.5 hours;
Liu Cheng above the ideal notebook user weight of 1.5kg ~ 2.5Kg;
Near Jiucheng users IT professional website for product information;
Liucheng more user computers as the preferred shopping channel for the city.
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