Leisure sports shoes of fashion brands to
Vientiane City has recently opened in Hangzhou, consumers have surprised to find that promise big shopping center there is not even professional sports brand there. Sports brand has been the guest of large shopping malls, and now the collective absence of a single individual mall phenomenon? Or the overall market wind direction change?
Recently the author with Intime, solution 100 and a number of department stores and found that they expressed on the campaign cabinet and counter by reducing the number of brands of intention. Linked to the recent number of sports brand Mizuno plans to close 200 domestic stores, ANTA, 361 open Children series, and Li Ning, Anta, Addy, Nike, opening new initiatives such as leisure series, a clear market signal gradually emerging: professional Movement of the market trend of slow speed, market trends and consumer demand is shifting. Market front-line marketers told the author: the past, consumers are keen on running shoes, sports shoes, sportswear, and now more on the Board Shoes, fashion casual shoes, sweater and cool fashion casual interest in the movement patterns, more colors Zhang Yang is the more easy to sell. The sporting goods market experienced that: This stock sporting goods hot from the change means that the whole population, turning daily life after the Olympics and the normalized change of life, for those who have special exercise more choice of professional products and professional brands, such as playing choose badminton shoes, badminton, basketball choice of basketball shoes, basketball clothes, sport and professional brand of choice tend to be more crisp, clear the use of less-specialized consumers more focused on the direction of fashion and leisure. Changes in market and consumer trends will bring about different changes in Figure machine brand.
Sporting goods market is that, while the market share and the exercise is related to the outdoor supplies to the market should also have been the same. The author counters in department stores through the purchase of outdoor supplies outdoor supplies found in most consumer conversation object to purchase outdoor products for more than 85% limit for non-climbers, ALICE, basically to go out to play for the chance to buy. Some even outdoors because the outdoor apparel to meet a variety of uses, the more solid the more stylish shoes to buy, and there is no product or professional degree buy buy influence. If the severity degree of professional and general expertise, the primary entry, to carry out consumer demand for outdoor recreation division, then department store buyers outdoor supplies about 2? 8% severe professional, 10? 15% of the general professional, 20? 40% as the primary entry, 30? 40% of outdoor recreation, although no rigorous statistical data collection analysis, but can clearly see the non-professional-level object is always to buy the main identity. The North Face and Columbia and other international brand product line analysis, which has been divided into the product line: professional outdoor 20%, 30% of the general outdoor leisure outdoor 50%, which is an international brand well versed in the practical needs of the consumer the right product strategy should do. Promotion of products from Colombia, we can easily find major promotion is now Costa Rica fishing series and Zijia You series, these products are non-professional outdoor products, leisure products more, we can see that the international brand for consumers to grasp as if the domestic Brand seasoned, more longer than the trend for consumers to grasp. In fact, the product on the professional level of development than domestic brands Pathfinder, Aosuo Ka, etc., very few brands have a number of professional mountaineering fabric, design and implementation using the test capabilities, and most of the design tests are removed from the process, from This look at the so-called professionalism out of the question, just hoist the full real tiger skins are all good and fooled consumers to buy expensive gadgets.
Grasp the consumer to grasp market trends, conducted by the situation and change, is a brand bigger and stronger benevolent. Consumers are changing the sports brand has been in response to the change, then the country's outdoor brand understanding of the past, you are still obstinate?
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