Domestic textile and garment export usher in strong growth inflection point – the textile, clothing – silk screen printing industry, especially web
2009 years of industry exports has not yet bottomed out, but the recent increase in turnover of Textiles and Apparel Fair picked up orders for garment exports to the PMI index is good, business orders index indicates that overseas demand upgrades prices have stabilized. Export industry is approaching the turning point. Changes in business model will bring the industry to enhance the value of supporting the industry valuation form, raised the industry rating to "strong in the market."
HC screen Special Indian network 2009, though not out of the export industry downturn, but the recent Canton Fair Textile Clothing Turnover rate of increase picked up orders for apparel exports to the PMI index is good, business orders index indicates that overseas demand upgrades prices have stabilized. Determine industry growth rate of exports in 2010 of around 5%, one quarter of double-digit growth may not be ruled out. Export industry is approaching the turning point. Changes in business model will bring the industry to enhance the value of supporting the industry valuation form, raised the industry rating to "strong in the market."
Both strong production capacity in China there are vast consumer market, textile and garment industry is emerging from the "processing orders" to "brand management" mode of transition, the industrial value will be improved. The short term, the turning point of arrival and domestic exports of strong growth will be a catalyst to enhance the valuation industry; the long term, changes in business model to bring the industry value enhancement is supporting the industry valuation composition. Based on these considerations, the industry raised rating to "strong in the market."
The advent of domestic exports of strong growth inflection point
2009 years of industry exports has not yet bottomed out, but the recent increase in turnover of Textiles and Apparel Fair picked up orders for garment exports to the PMI index is good, business orders index indicates that overseas demand upgrades prices have stabilized. Determine industry growth rate of exports in 2010 of around 5%, one quarter of double-digit growth may not be ruled out. Export industry is approaching the turning point.
Domestic sales, the domestic industry growth rate in 2009 dollars, exceeding market expectations. 2010 in the context of moderate inflation, strong domestic industry may be on, is expected to increase to 25%, close to 2008 levels.
Enhance the value of business model change in industrial
Chinese garment production capacity of the existing strong global consumer products to provide cost-effective, and wide consumer market brand of the birth of birth but also by international brands an opportunity to access China's market Proxy International brand opportunity. China's textile and garment industry is emerging from the "processing orders" to "brand management (manufacturer brands, designer brands, retailers, brands and licensed brands)" mode transformation.
80s in the 20th century onwards the third global textile and apparel industry transfer, China has become a global textile and garment industry, manufacturing center, order processing to become the first major Chinese textile and garment enterprises to take the business model. In particular: design and provide samples of foreign manufacturers, the Chinese textile and clothing manufacturers to produce products as required, and collect processing fees. This mode is also known as OEM models.
90 years, the Chinese textile and garment enterprises in manufacturing technology maturity, has been involved in fabric or clothing style design and development links, business model from OEM orders to a higher level processing mode?? ODM paradigm shift. At the same time, domestic consumer brand awareness increasing, gave birth to the manufacturer brand model (created by the manufacturer as the manufacturer of brand brand).
2000 years later, China's textile and apparel consumption into high-growth phase, focusing on product design, designer brands (clothing brand created by designer), focus Marketing And channel retailer brand (own brand of specialty retailers) and the licensed brands (brand agent) to grow up quickly.
Orders processing business model to the brand transition from the perspective of industry chain is extended to the downstream, about product design, brand management and retail sectors into the chain end. From the perspective of the value of the improvement is the added value, according to a representative of the listed company's operating data processing model orders will not exceed the highest profit margins around 20% operating margins are generally lower than 10% of brand management models company up to 50% gross margin, operating margin or even up to 30%.
A terminal market price of 400 (including tax) for mid-range clothing, in which manufacturers processing sectors, brands and the brands wholesale links retail links in the value obtained was 10 yuan, 30 yuan and 55 yuan , representing the ratio of prices of products terminals were 3%, 8% and 14%. Product design, brand management and end retail chain in the industry received more than double the value of processing and manufacturing.
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