Su Ning: "Fighting Fat Urumqi" rushing Northwest Market
Just over a year ago, home appliances giant
Suning
On many occasions, showing "soldiers made in Urumqi," the situation. The news is true? Suning in the end when it settled in Urumqi? Stationed in the capital for news of Suning, February 13, Suning Appliance Headquarters, the head of marketing department conducted a telephone interview.
The person in charge confirmed the news and said Su Ning preparation teams have arrived in Urumqi, ranging from general manager to the delivery of nearly 500 people work huge
Recruitment
Plan has been implemented in May before the first out in the capital Suning Appliance Marketplace is crystal clear.
We can anticipate that following the 2005
States United States
Electrical settled in Urumqi, the capital goods market in 2006 will usher in a greater change in the situation, "Chinese home appliance chain first
Brand
, "Said Su Ning Hui Ge capital of capital will
Appliance Retail
Industry once again brought dramatic changes can not be underestimated.
Suning first attack in Urumqi of Northwest Strategies
End of the Spring Festival holiday, Suning Appliance to quickly launch its chain Raiders in 2006, involving 14 Suning based management center, eight regional management headquarters and management in 28 vast region the size of
Organization
Structure change is particularly striking. Which by the end of 2005 on the transfer of Suning once mad regional management headquarters was finally showing its "true colors":
Package
Including one area of East China, East China, two regions, North, South, Southwest, Northwest, Northeast and central management, including eight regional headquarters will be set up in 2006 and gradually phased in place, which covers Northwest management headquarters in Shaanxi, Ningxia, Gansu , the five provinces of Xinjiang and Qinghai, as in Suning stores in the largest area covered by a regional headquarters.
Reporter learned from the headquarters of Suning Appliance, Urumqi will be included in management's Northwest regional headquarters, the expansion of capital has become the Northwest region in 2006, Su Ning, the top priority chain development strategy.
Suning brewing "enclosure movement"
"Appliances with
Locks
Competition
Just as much as the tragedy of war! Win a war is needed to support a number of conditions, without strong
Logistics
Rear support systems and funding, even the best force can hardly win. Home appliance chain industry as well, if the pace of shop quickly and the service and logistics have not developed simultaneously, so a small problem can be enlarged into a serious problem.
Suning in the development of chain stores has been to follow the strict principles of sound through rigorous appraisal and evaluation that we began after the store operation in Urumqi. "The person in charge told reporters by telephone connection.
Urumqi larger market space and the retail market is not saturated and there is great temptation Suning. Suning Appliance to enter the capital market will lead to fierce competition, and will conduct a new round of industry shuffling.
Another report, the biggest advantage Suning
Sell
Channels through the "purchase and distribution", lower procurement costs, Suning hundreds of billion of sales each year of support, which makes him directly with manufacturers have bargaining power, which makes Suning has been competitive on price . Suning Appliance Suning has been clear that capital will be a brand, product, price and service advantages to the capital to better enjoy the majority of consumers, and ultimately manufacturers, businesses, and consumers win three.
Industry, said Su Ning Everywhere bound to trigger a series of "
Earthquake
"For consumers, the benefits and services will always be the preferred destination for business law test.
Brand strategy to become first
Based Suning Appliance on the capital market more than a year of understanding, Suning side when in the interview to make sure that the current space for the capital development of a very large home appliances.
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