How to Write High Converting Ads for PPC
How to Write Attention Grabbing Ad Copy for Your PPC Campaign
Precision is the key factor to writing effective ad copy for your pay per click campaign. If you can get the basics right, then you’ll set up the foundation for long term success with your campaign. Here are some tips for crafting a good PPC ad copy.
The first thing your ad needs to do is get attention because people tend to scan all the ads. As you know, people use keywords when they are looking for something in the search engines. It is only very smart to include your keyword phrases when setting up campaigns and in your ads for several important reasons. Your landing page headline and title have to be included where you place your keyword phrases. You can use keyword insertion in your campaigns so your phrases will appear in your ad title and copy.
Be Timely: Make sure your ad copy clearly reflects what is available to your readers now. You don’t want to run out of inventory while your campaign is still running. You need to update your copy any time there are any changes. By not focusing on this one factor, many advertisers lose lots of money. You can keep it timely by pausing your campaign and making any necessary changes. If your product has an unlimited supply, like a digital product such as an eBook, then you won’t need to worry about this.
Let’s face it; the reason why you you’re running a PPC ad in the first place is because you want to generate some kind of action from the user’s end. The call to action is taken directly from copywriting, and it is powerful when used the right way. This call to action can be as simple as “learn more” but as long as it gives a fair idea to your prospect as to what needs to be done, it’ll work.
You can determine your own destiny with your ad copy, and it is up to you if you want to sink or swim.
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