Electrical and Mechanical Association: home appliances to the countryside to the

?? Interview CCCME Yao Wenping, vice president of

In this year's China International Consumer Electronics Expo, the China Import and Export Chamber of Commerce hosted Electrical appliances to the countryside from the launch that day exhibition on the subject of the global market attention. Appliances to the countryside for Chinese enterprises in the end mean? Under the impact of the financial crisis faced by the overseas market should be how? How China's household electrical appliance enterprises will usher in prospects.

China Machinery and Electronic Products Import and Export Chamber of Commerce

Vice President Yao Wenping, in the office received a press interview, on the home appliances to the countryside policy, overseas market opportunities, dialogue and other issues.

Home appliances to the countryside to take the three major platforms

Reporter: We have noticed that the Consumer Electronics Show in this special feature of the countryside opened up a home appliance exhibition, the Ministry of Commerce would be highly regarded by the Mechanical and Electrical Products Import and Export Chamber of Commerce. We want to know, set up in the Consumer Electronics Show in appliances to the countryside area, what is mind?

Yao Wenping: is to let companies with international exhibition platform, see the opportunities in overseas markets, but also see through the future development of home appliances to the countryside policies of hope and confidence. We ultimately want to build inter-enterprise communication platform to conduct international cooperation in technical and project platform and a platform for business transactions.

Especially in the current environment, we need to build more platforms to businesses to enable them to regain confidence and find opportunities. Similarly, China will allow foreign companies to find the technology or project opportunities, to achieve global cooperation and trade between enterprises.

Reporter: Many of this year household electrical appliance enterprises affected by the financial crisis, the contraction of fees and expenses. We would like to know how business-like response to the exhibition?

Yao Wenping: very hot, and we recruited very early for the area is full, some companies also recently asked to participate, but no way. This fact can be seen from one side, this year, business confidence for the market operations to resume quickly. With business confidence, confidence in the government have enough, then the effect of a stimulus will be better displayed.

Course, the show itself needs continuous improvement, we hope to provide more services to businesses and opportunities make them better into the global market.

Reporter: According to your understanding of business, do you think the introduction of home appliances to the countryside policies, what really brought them?

Yao Wenping: home appliances to the countryside is the government, business, good policy to benefit the rural constituents. For many enterprises, like a "final exam", challenging the harsh environment in the development and the strength to resist and how the introduction of technology in this environment and develop a new direction of response force.

Course, the policy, the key has to rely on the enterprises themselves. Strong enterprises can participate in the countryside, was granted by the state, "home appliances to the countryside" successful brand piece of signs, access to industry, market and consumer recognition. Thus, in the financial crisis, it can get, "Survival after the first development" opportunities.

China's rural areas have

foreign

Reporter: Many Chinese companies have found the confidence to take appliances to the countryside, but also found to stimulate consumer spending and demand way out. So how many overseas companies in China like?

Yao Wenping: appliances countryside policy was introduced, we also found a number of foreign chambers of commerce, expressed willingness to participate in the countryside. However, the policy making at the beginning, some details have to be perfect, for some foreign-funded enterprises can not participate. Electrical Chamber of Commerce as we actively make recommendations to the State, for foreign-funded enterprises in China to create a "fair and just" business environment.

Q: Some foreign products are high-end positioning, the main target consumers are not in rural areas.

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