Interpretation of China's strategy for Apple iPhone: high price for novel
May 7 news, "Forbes" magazine web edition published PaulDenlinger article yesterday, Apple s China strategy. PaulDenlinger is focused on China's Internet consultant. Reads as follows:
A long time, Apple rarely appeared in China. Windows ruled China, a very small share of Apple computers, the Chinese people believe that it is relatively expensive, application is limited.
Now it all began to change.
First start from the iPhone. It first entered China in 2007, when Apple's iPhone is considered to be another high-priced goods. In addition, when the first version of the iPhone into China, even without an official dealer. However, Beijing and Shanghai are now chasing more and more new families, their parents have more than disposable income, they also like to show your friends status symbol product. They are mostly in the hands of iPhone is not unlocked version in Hong Kong, we must break, iPhone popular in Chinese cities.
More than two years, China Mobile And China Unicom Have refused to give hope to become Apple Mobile China's official dealer. This is very general. China Mobile is the world's largest mobile operator, in negotiations with other companies do not want to hear "no".
Except Apple. China Mobile and China Unicom
granted for special treatment, because China is different from other markets. Dealing with other companies, they do arbitrary. China Mobile would like to store control program, Apple is not promised, so negotiation rounds.
The end, China Unicom to become iPhone distributor in China. Apple's the only concession is removed the Wifi. But for many Chinese people, it is nothing lost, they can easily buy from Hong Kong Wifi Edition Mobile .
Why Apple can succeed in China, while companies like Google have the same failure? Here are some reasons:
1, Apple's rivals are very similar with the Chinese. Strength and decision-making is dependent on the individual?? Jobs. Chinese enterprises can not take the left with right-sided barrier.
2, several times seems to be a successful transaction, but last-minute retreat apple chicken. Because no other company in the same line, so it can wait until the last minute compromise.
3, Apple has a strong product line, from 2001 to 2007 iPod iPhone. Design excellence and best-selling these products, users in the loop expansion. Their competitors also far behind.
4, even if the loss of China, Apple's profits continue to rise higher and higher every year, this is not controversial.
5, Apple would rather wait for the Chinese people can rise to a certain level of disposable income, they may have to buy Apple products, but also unwilling to cut prices Sell .
6, great style of Apple products. Chinese urban people like seniority, they can use the "Apple fans" distinction between the identity of its people.
7, mobile phones in China is everywhere, it is not only Communicate Tool, it fell more and more like an entertainment device. Apple Store offers endless new gadgets, more importantly, most free of charge. 2008, Apple opened the first retail store in Beijing, it will open the next two years 25. Now, it launched the iPad, which would attract another wave of Chinese Apple fan.
In China, Apple has been the road.
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