Huiyuan fruit juice in making music, "music" together
Has been mentioned " Huiyuan "Consumers will think of fruit juice, especially the 100% pure fruit juice, and can feel its sober, family atmosphere relatively strong brand image. Today, Huiyuan launched the" carbonated "drinks?? Fruit juice music, to Consumer groups locked high school students, high school students, college students, is the Huiyuan brand younger try, is a major breakthrough compared with the past. Fun in the fruit juice market
conference, Zhu Xinli said Coca-Cola The Maid is "stealing Huiyuan's a source word," fruit juice this music "is stealing Coca-Cola Huiyuan a happy word." Juice from the United States entered the Chinese market in 2004, has produced five of the taste of local products, markets Sell Performance is good and has been for several consecutive years of low concentrations of Chinese fruit juice market first; and now, to "steal" a happy word fruit juice music, put 5 billion to build Huiyuan fruit juice as music can get a good result Maid ? Let Huiyuan / Xinli music together?
Recently, Huiyuan frequent moves, March 26, "Health and steam the fruit," fruit juice music "with fruit juice is not the same," and their juice Carbonated beverages ; March 31, and "new fly Electric" sign "strategic cooperation agreement" to conduct joint cross-sector Marketing … … "Cross" Although now is not new, but so many for Huiyuan, the really large investments, is a big breakthrough.
Selling point: taste and nutrition Two music before entering the Chinese market, China has the famous "Eight cola", but with the reform and open up the music into the Chinese market, China's coke force in the competition with the two defeated in music, "Water drowning seven army "unfortunately, remain in the history of China's beverage industry, the Laoshan cola, Shaolin cola, cola and other Arctic cola taste that people remember only the good aftertaste.
Now said carbonated drinks, no doubt dominate the two music market, but why Huiyuan to wade this Tanghun Shui? Huiyuan's arms on the result, "added the juice of carbonated drinks", is the real juice (juice content of 10%), but not before the two music added caffeine, coloring, etc. Additive . Caffeine can increase the risk of disease, impact on human sleep and so on, especially for children, a greater impact; pigment can cause hyperactivity, accelerated loss of calcium in the body. Juice plus carbon dioxide, fruit juice music not only guarantee the taste of carbonated beverages, but also avoid carbonated drinks unhealthy factors.
It is understood that, with the strengthening of people's health awareness, the past five years, carbonated beverages in Beverage market The proportion of declining function of a single soda, tastes old; the same time, the nutritional health has been firmly juice, fruit juice music combines both advantages, continue to deepen and extend consumer demand, so that consumers feel excited carbonated drinks cool taste, they can absorb the juice nutrition. Carbonated drink with fruit juice to strengthen the nutrition, can be said to extend the brand value of its action, the industry that will bring about development opportunities and space for Huiyuan.
Have a set of data: While the carbonated drinks market share declining, but the Chinese soft drink market share as high as 40 billion, while the market share of juice products for the 10 billion. Huiyuan fruit juice introduction music, bound for the carbonated drinks brought a refreshing breeze nutrition, but also opened up for the fruit juice a new landscape, and would like Xinli said, the open blue ocean at the same time, able to absorb more of the fruit processing, bring good news for farmers.
Channels: different industries and the new joint realize sinking fly
Speaking of channels, also has a set of data: Huiyuan current annual sales of close to 27 billion Wahaha Current annual sales of more than 40 billion, although the performance of the two companies have a lot of different factors, such as different product category, the number of product categories involved are different, but it is important that Wahaha's sales network covers almost all of the country town The new products on the shop in a short time the streets all over the country.
I am an expert from Cheap On Sales, usually analyzes all kind of industries situation, such as electronic flea comb , rat live traps.
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