King Wei: Our goal is to achieve greater business
From the cottage small factories of electrical accessories for today's rice cooker industry growth boss, King Wei electrical growth this decade, with many hardships and sweat in the beam can really feel the general population. In 2006, King Wei, after two "turned" to end the dive after 16 years, realized from the OEM OEM to brand-building strategy for change, King Wei opened a new movement growing!
Industry boss deserved
Of small household appliance industry familiar with the people, for the King Wei definitely be familiar with the name "rice cooker boss", "rice cooker industry behind the scene" this title has been filled with our ears, asked how look at other people add to their title, King Wei of people being disclosed by the proud words to tell me that they deserved!
Group Co., Ltd. Guangdong King Wei, vice president of Qin Xingjie
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They really deserved. King Wei of similar products in the country has been among the highest market share, while the rest of the world to establish a mature marketing system. Products throughout the country 23 provinces, three autonomous regions (except in Tibet and Xinjiang), Southeast Asia, Europe, North America, Africa, Oceania, etc. more than 30 countries and regions. King Wei annual output in 2005 reached 8 million, of which export value reached 570 million, 130 million domestic sales, OEM only 1 million. Chamber of Commerce in Guangdong Province, according to data provided appliances, electric cookers only in the production area, King Wei Electric Appliance Co., Ltd. Guangdong produced rice cookers and pressure cookers, production has more than 18 million units, market share and product cost in forefront of the industry. In the April 15, 2006 organized by the 99th Guangzhou Fair, held in Beijing on May 11 "2006 China International Consumer Electronics Show", the King Wei Electric introduced 15 new products with different specifications rice cooker, electric 5 pressure cooker, 12 cooker, with a very stylish appearance and texture of the advantages of technological innovation, attracting businessmen around the stop, and the manufacturers have business negotiations, signing the purchase contract.
We have not succeeded
Be an industry boss, no one enemy, this is the dream of many enterprises, but also the dream of many, but King Wei was not satisfied, they said: This is not too successful!
How a business natures business leaders are tainted with this character, King Wei is not easily satisfied, as Liang Wu character is not easy to meet, as if made a little bit of success on the complacent, King Wei Liang early in the year Brothers to the pot of gold digging by reselling appliances, electrical accessories factory was established early when he exhales. Of course, we also will not see King Wei from Guangdong was a "grassroots" enterprise, from a small assembly plant development as the largest OEM manufacturer of rice cooker, it will not see the big OEM created Liang Wu crocodile began sounded the clarion call to the transformation of the brand strategy, "the possibility of achieving two legs." In his eyes, in OEM as in "a cattle", "Now, the assembly shop owners?? Private entrepreneurs just stop at the 'cattle drive' stage, is always hope in the 'cattle' who make a fuss, so that 'cattle' Eat less, it is limited, there is always at the end of time. "experienced a difficult Liang Wujian business letter," the development of an enterprise should have sustainability, we must establish their own brand. "
I am an expert from China Manufacturers, usually analyzes all kind of industries situation, such as whole sale sunglasses , vogue sun glasses.
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