Thinking: How the rise of domestic phone caught?
HC Communication Network : 11 years ago, over ten domestic manufacturers received
Mobile License, in the era of relatively scarce resources, relying on OEM or brand
Cooperation Using human wave tactics, and knows the Chinese market and other factors, the rapid rise of domestic brands. According to official statistics, in 2003 made
Mobile Sales accounted for 53% of the total Chinese market.
Rapid rise in sales, profit stream of the times, the manufacturers "do not sell fast radish wash mud." So they approached the turning point of domestic mobile phone sales, sales chaotic results in decline. Walking a fine line of branded mobile phone by infiltration of the industry has since branched out into low-cost cut into the "cottage" phenomenon, further cutting its market share. Meanwhile, foreign brands are firmly seize the market initiative, continued to occupy the mainstream market.
However, the market there are exceptions, there is actually a company profitable for 10 consecutive years. For suffering multinational giants squeeze, nibble and cottage series
Financial Turmoil in the domestic mobile phone industry, it is a miracle. So, Konka mobile phone is obtain the results rely on it? For the domestic mobile phone, this really mean? Konka
Communicate Chief Technology Officer Li Hongtao that are the core values of the new communications services that enterprises are the future development of China-made mobile phones. In 1999, Konka's first self-developed domestic cellular phone, they first obtain G network and C network of mobile phones, dual license, start the first domestic mobile phone production lines. Over the past decade, when the number of mobile phone brands into decline or restructuring the business performance of an embarrassing situation, the Konka but never the whole year
Sell Less than 100 million units in the development of a single month in 2009 only to break one million units sold, the annual sales of nearly 10 million units, from China to the world in 40 countries and regions.
Li Hongtao that the domestic mobile phone enterprises must have a clear win-win situation and the interests of consumers and partner-oriented?? It can create value for them? Is it because the customer sold the company's mobile and long-term profitability? Manufacturers have long-term customers agree? Is it because consumers buy phones and satisfaction? Whether consumers are willing to recommend the company's mobile phone to other people? In response to these problems, while good, must take into account overseas for growth.
Li Hongtao that the suppliers would like to stress and long-term, stable, and the core of strategic partnerships to sustained sales growth and good financial position to ensure the supplier confidence. Also has global operations management capabilities, including market experience, channel resources, engineering capability, which is the operation target to be controlled. As the overseas market, sales have more than the local market, Konka mobile phones to the development of global brand and ODM flexible modes, opening up channels and operators, will be combined with the localization of global management operation.
In fact, the theme of "China-made mobile phones rely on winning" issue, different opinions over the years the industry. Li Hongtao is that first of all have continued to enhance the competitiveness of products must meet or exceed international standards of quality standards, the development of cottage close to the speed and efficiency, the implementation of good quality project close to market innovation and enhance brand reputation and customer satisfaction, eclectic brand of the respective advantages and cottage to form their own "Speed and quality" core competencies. This is probably caught in the domestic mobile phone an important factor for effective breakthrough.
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