Metersbonwe idea: do not invest in a project no one can make money
Play in holding high the same time, Metersbonwe can really live up to their investment philosophy: do not invest in unprofitable projects; not invest to make money, but money (incompetence) of the project; not invest to make money and no one project?
"No unusual way to go," was the casual wear Metersbonwe rapidly rising market, one of the secrets.
But now, Smith Barney began to walk by the not unusual way to "also take the unusual way": from light to heavy-duty assets slowly, slowly from the casual clothing industry to "Industrial + investment" in the composite business model; the same time, Smith Barney in brand choice in the benchmark from the Baleno, Jeanswest, etc. turned ZARA, H & M's World A class of clothing brands. Unusual Way to go behind, perhaps built by Smith Barney and weeks into maturity. However, you can take the unusual way the key is not guilty of common mistakes.
December 9, 2009, Metersbonwe officially released today to announce the financial and military equipment, Xi'an Chang'an jointly established the Trust Fund, Smith Barney also indicates that the official has been involved in capital investment business, like its predecessors Younger, fir cedar done, start to take a "Industrial + investment" in the road, but Smith Barney and the other partner is selected, and the stability of the fund investment from the beginning.
Also in December, Metersbonwe issued a bulletin, but this announcement is not a glorious thing. Former Vice President Li Jinyuan Metersbonwe on suspicion of accepting bribes on behalf of the public security organs in Pudong arrest, but the reason is because of its connection with the case in Smith Barney's to open up stores in bribes, leading to company interests.
Jin-generation things from another point of view may reflect Metersbonwe done in 2009 focused on the risk of an important thing, is all over the country started taking, buying and leasing store. In Smith Barney's 2009 plan, aggressively seeking out new store is its very important work, also in 2009 Smith Barney into the largest one, as its third-quarter earnings reporting net profit fell 14%, among which important reason is that investment in stores. According to the plan, should be completed throughout the year to open 68 stores, including 31 wholly owned stores, 37 stores, but the first 8 months, 39 Smith Barney costumes had to commercial real estate in the bag 68 over target of half. Such a large store expansion, a huge capital investment, combined with the current Smith Barney strong brand, one of the great benefits we can imagine the temptation.
Smith Barney is now in action, we easily see that to 33 million more involved in the Fund is trying, and is a professional team of people chosen to operate their own shareholders, investors only. Younger Li Rucheng compared to capital investment company established in person the operation, although revenue will be greatly reduced, but the risk has dropped low enough. However, China's capital market is always easy to make people crazy, even battle-hardened veteran of the business community also can not withstand the temptation. As Li Rucheng then said, "When you see a day in the capital market is worth the money earned by a lifetime income when dry clothes", who will not be tempted whom even crazy?
In addition to financial capital investment, real estate businessman who is also a heart for the industry, Smith Barney has been in the shop's expansion began with the advantage of capital involved in commercial real estate. Smith Barney to buy than rent in accordance with cost-effective to judge, and now Smith Barney has nearly 40 real estate reverted to the bag, such as Chengdu, 2009, 370 million to buy the "Kyoto Tower." These commercial real estate assets are to Smith Barney gradually heavier from the light, and, according to Smith Barney in the original prospectus commitment, Smith Barney, the average store size will reach 1,400 square meters, and this and ZARA (average store 1128.9 square meters), H & M (1201 square meters) in a horizontal line, you can foresee that Smith Barney's commercial real estate will continue and even accelerate the pace of expansion will not stop.
For Smith Barney, the current with the ME & CITY brand is aim at ZARA, H & M operates, in addition to shops, the design, apparel design to the shelves from the lead time in the two "fast fashion" brand line. However, the Smith Barney to play in holding high the same time, the ability to restrain impulses of non-core business investments and the temptation can really live up to their investment philosophy: do not invest in unprofitable projects; not invest to make money, but money (beyond the capacity of ) project; not invest in a project no one can make money, I am afraid will be Smith Barney in the ordinary way to go in do not make common mistakes the key.
I am an expert from Cheap On Sales, usually analyzes all kind of industries situation, such as checked fabric , jill stuart clothing.
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