"Crisis year" profit diluted appliance stores
2009, the people are locked in the deep shadow of financial crisis, depressed consumer market to business brains and thinking about the way out. 34 months is
Home Appliances
Marketplace has always been the off-season, recently,
Suning
,
States United States
And other home appliance chain stores have been offering various types of policies stimulating consumption, performance marketing opera.
Chapter1: pay interest on behalf of
To promote consumption, Vice Minister of Commerce Jiang Zengwei said recently, "to actively cultivate various types of consumer demand and credit sales to develop and further expand the credit card spending." While the financial crisis comes from the "excessive credit spending," but in our country, this modern form of consumption is in the ascendant.
Chairman of Horizon Research Consultancy Group that "the Chinese credit cards now largely confined to the middle class, white-collar groups, while the user's financial background for more stringent control, so the overall risk is still significantly lower than Europe and the United States and some emerging economies credit risk level. which has nearly one trillion market for the domestic appliance industry, credit sales on stimulating economic growth plays an important role. "
Response to this policy, Suning and Industrial and Commercial Bank of China recently, Bank of China, Construction Bank, China Merchants Bank, Bank of Communications, Minsheng Bank, Shanghai Pudong Development Bank jointly issued seven new bank spending to stimulate the initiative?? Three "zero" credit consumption. It is understood that, "30" Consumer credit is a "zero down payment, zero interest, zero fees" to remove the consumer installment involved because the bank may charge for all additional costs. It is reported that the activities from March 14 until the end of May, during the event, consumers can hold seven bank credit card customers to Suning consumer can enjoy such benefits in phases.
Su Ning, director of sales, according to Guangzhou
Gu Wei introduced Suning Three manufacturers combined together for this, "30" consumption bear the bank charges interest component, in addition, banks in fact lower the expected interest income.
's Rough calculations: If the consumer trying to buy a long-awaited
LCD TV
An original principal and interest installments for 12 months paid 5,000 yuan LCD
TV
Now the original 4.5%, or 225 yuan of interest do not need to take, store sales fell 200 yuan during the period, involving 50 to 100 banks send gifts, holidays, and then get Jiuzhe benefits, the average per month only need to spend 380 yuan, you can enjoy the LCD TV. The industry believes that, "This year's market conditions are forcing businesses to profit diluted, and for the need of consumers, now start with is more cost effective."
Chapter2: for standard, "Changing Faces"
The other hand, in the "post-
Huang Guangyu
Era "and the financial crisis environment, what kind of country America will evolve into a situation then? Recently general manager of Guangzhou, the high cluster of GOME, said:" After this incident, the National US-house completed a self-renewal. "
Of the highest cluster, this year 51, the State of all the stores will put the United States striking a new standard, while the internal stores will also be mainly red and white. "This new standard is a design firm from Hong Kong over the design."
It is understood that States United States the "elegant turn" also includes the "depth extension of product lines", the next consumer purchase kitchen furniture, building materials, can the United States in the country "one-stop complete." High cluster that "the crisis years, must take the initiative to adapt to market changes."
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