"Olivier Stryker," a new trend highlights the opportunities for sports
Elements of the four basic necessities of life as the head of silk clothing and human services in the pursuit of the United States seems to never end. China's huge population base of 1.4 billion to form a large apparel consumer market. With the soaring national income, consumption in China will enter the era of boutique clothing consumer will not just to meet their basic survival needs, psychological needs would be higher, leap forward to meet the demand of self, reflecting their own social status and taste more and more urgent demand for clothing.
With the promotion of the national health plan, fitness fever, leisure heat, heat the rise of the Olympic Games, plus sports wear their targeted consumers more broadly than is installed, almost all ages, "Clean Sweep", so in recent years, large department stores MALL stores and counters in the area of well-known sports brands bigger and bigger. Exercise and health has gradually become the dominant consumer awareness, sportswear, casual wear apparel market as the biggest bright spot, with sales growth up 20% -30%. According to Sporting Goods Manufacturers Association (SportingGoods ManufacturersAssociation) data, to 2004, only sales of women's sports apparel had increased to 174 million.
Market demand determine the market orientation. The statistics show, compete in the domestic market of leisure, sports apparel brand has reached more than 2000, but without a well-known sportswear brand, quite a mixed bag of confusion in the market widespread homogenization of consumer groups, product homogeneity , clothing with homogenization, the homogenization of consumer brand and promote forms of homogenization phenomenon. In response, the leading brand in Korea, Southeast Asia, while domestic brands, "Uncooperative dispute" when, by virtue of diversification, personalized portfolio, advanced technology and brand power to seize the Chinese market.
New sportswear concept of a new generation is grasp the language of fashion, piercing the self-confidence motion and elegant leisure; while elements with simple, elegant colors show a new realm of casual sportswear, highlighting modern attitude . General design concept for sports clothing off the total non-portable and simple stereotype. From Asia are South Korea's sports apparel brand of the "Olympic Power Stryker" break the rules established by material applications and the flexible use of color changes, so that sports wear and other clothing can be as revealing the dazzling, dressed in comfortable exercise , the leading fashion grace and elegance of movement.
Olivier Stryker sportswear fabric has always insisted the professional sports and fashion style combined with professional sports fashion apparel features combined with the international position, to exercise the ultimate display of energy and personality to create the theme, bright colors, simple lines and easy style and comfortable fabric for the expression means, to sports, youth, perfect fusion of fashion. Subversion of the traditional suits of solemn, monotonous and dull, discarding the false and contrived noble grace, to live close to the lively tone to cater to the modern pursuit of natural, free and easy, casual romantic state of mind, to meet the mood of people chasing the sun and relaxation of self-psychological needs. The popular combination of fashion and leisure elements of elegant leisure clothing, fashion grasp the language, with simple elements, elegant colors show a new realm of casual sportswear, demonstrate modern attitude, a simple, natural, happiness, confidence, respect for sports lifestyle integration, add unlimited power for life, creating a twenty-first century, the latest popular fashion highlights.
In many domestic brands and international brands "get together" of the industry status quo, the Austrian forces Stryker universal sport sportswear combined with the promotion, the product features innovative, fashionable and stylish, excellent quality and reliable basis, more focused on products, inclusive, consumer orientation is not confined to young people, according to different classes, different sexes, different ages, different body, different face, skin, style preferences of different colors and styles designed with a very wide range of audiences.
In the sales channel, Olivier Stryker has many years of successful experience, the original of the "five in one" marketing mode, so the company from production to marketing chain are orderly conduct of production to achieve the perfect combination of sales . Enter China's domestic market two years ago to do more research, according to the current market characteristics for the dealer and fashioned tailor, "the international fashion retail model + China's current situation," the joint to create a "Chinese-style whole store output mode" striving to achieve a breakthrough marketing problems, to the franchisees to maximize return on investment. This convenient form of investment will attract many investors rush to share the huge cake of Chinese clothing market. Can be expected, Olivier Stryker sportswear will lead a new round in the new trend of leisure, stimulate a new round of consumer boom, the Chinese clothing market in the far-reaching implications at the same time, create the wealth of many miracles. Comment Large In Small
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