Successful Agents Maintain Services: Each Brand To Make Money
With Clothing The degree of industrial fashion the deepening of the needs of people dress is no longer just pay attention to “affordable”, more to the taste and fun, spiritual, were met. Clothing brand become professional characteristics, life quality, status symbol, a modern “free word business card.” Brand has become Clothing Pass into the market.
“Suddenly spring to such a night, Arcadia 10000 Pear Tree open”, since the early nineties, clothing brands like dense sprung up. Original brand apparel wholesalers also become Proxy . Why agents wholesalers into it? The so-called “human interest and something”, of course, profit-driven!
Essence, also brand franchise market advantage .
A large number of facts have proven that the wholesale market, not only the risk factor, profitability, market competition than the brand agency, however, and the macro trends of the industry, the wholesale market, nearly sunset, and engage in franchise brand agency, is engaged in the clothing Sell Who’s Cotai Strip.
Many economists wrote books have also done a great deal of this demonstration.
Brand agency since there was money to have a future, how can we make it a successful brand agency?
Simple terms, means waiting in the wings, within our capabilities. So-called “machine” and “power” is a successful operation the necessary conditions to do the brand agency.
Nowadays most of the clothing brand is a concession by the monopoly of the business model, which is nowadays the most successful franchise of a Marketing Mode. Therefore, the agents have to do a good job branding agency, first and foremost thing is to understand the rules of the game franchise.
Core franchise is and is a successful model of the copy process. Agents not only by the promise of goods, but the entire model, including brand logo, its name, trademarks, business standards, product and service quality standards, management objectives, and so must be in accordance with the headquarters of the full model. This mode is the headquarters of the practice of repeatedly confirmed through long-term, with an absolute science and the market model of success. If the agent can not understand and implement the essence and requirements models, models can not reflect the market advantage, no matter how good your agent is difficult to brand the money map, let alone for many brands, is tantamount to raising a few more “prodigal.”
Therefore, agents in the selected agent brand, be sure to carefully and in depth understanding of the headquarters of the business model, business concept, brand culture, brand identity and brand positioning; strict accordance with the “unified” principle, on the area market for implementation and dissemination of market area at all costs to ensure consistency with the requirements of the headquarters, so you can catch the brand advantage of resources to be your cash cow brand.
, Of course, understand the franchise is just a preliminary thinking and understanding, but more important is implementation. Whether it is “thousands of stores side” of unity, or “nanny” type of terminal maintenance, you must have a strong organization and team to do it. This requires agents to “do the corporatization of transport”, the system must be established sound operators, the quality of comprehensive training, business professional marketing team can really take the terminal network construction and maintenance services to ensure the sound development of the terminal network health, maximize the effectiveness of brand marketing.
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