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Diversified businesses for many household appliances, is a “Besieged City”-style awkward proposition: people want them inside, outside, people who want to go. Into one between a

Package

How many mouths hope and bitterness. Diversification in the end, OK? For the appliance business, the answer is clearly not the only. Then

Haier

From a refrigerator factory and gradually developed into a global appliance brand, is the decisive results of the implementation of related diversification. Appliance giant in recent years

Oaks

Diversification in the car project has paid more than 4,000 million in fees. In this regard, I think that diversity for the appliance businesses, should be an effective way to grow, is not the only way. In this context, enterprises according to their own strength and industry, and make timely adjustments to judge accurately.

Surging torrent

Diversified domestic appliances business is not characteristic. Panasonic,

Sony

Samsung,

LG

Japan and South Korea represented businesses and to

Siemens

, Whirlpool, represented by U.S. and European companies, are achieved through the implementation of a wide range of development and growth, and then scale according to the existing strength, re-establish a new mainstream core business and grow as a multinational home appliance giant.

With so many

example, many domestic appliances business for granted as a business development to diversify to a certain scale, the only way to break through the bottleneck. Haier,

TCL

,

Changhong

,

Hisense

,

Kelon

, Little Swan, Midea and domestic famous enterprises such as the new branches, scrambling diversity associated with testing the water, and gradually become the trend.

TCL lead into six major

TV

Brand

One, it bought the Thomson old household electrical appliance enterprises and other European TV business, quickly transform into global TV giant. TCL has not been reluctant in the TV business, but a positive association in the field to the expansion and development of household appliances, into the telephone, electrical market, and quickly became the industry leader; then to the communications,

Computer

Areas of development, achieve 3C integration, TCL

Mobile

And computer services are well received in the market development. Meanwhile, the company

Air conditioning

,

Washing machine

Expansion of the areas also achieved steady progress. TCL has been formed with a strong domestic brand pull, quick to family life in all areas associated with the expansion, the Group’s overall performance and size have played a great short-term boost.

Hisense started the same with TV, quickly realized the advantage of frequency conversion technology in the refrigerator, and air conditioning in the field of strong expansion, while based on technology innovation, realized on computers, mobile phones and many other areas of progressive development. Ningbo meter fortune to the Samsung Group has accumulated rich through the old-money and power, then quickly became famous in the Oaks air conditioning, relying on good money chain and market space, but also taking advantage of the car, cell phone,

Real estate

,

Hospital

And other areas of attack, and even the name of the Samsung Group have Yinaokesi up the reputation of a change.

There are indications that growth in household appliances in the process of enterprise development, diversity does play a role in promoting good, and for Chinese enterprises to multinational home appliance giant in the financial, technical, and management of multiple pressures, through the strong diversification benefits under the Support scale, to achieve a rapid breakthrough.

Not a panacea

However, for more home appliances enterprises, diversification is not a panacea. Haier, for example, Haier began many years ago diversification strategy, and one after another into the

Medicine

,

Health Products

, Food, television, computers, mobile phones, software,

Logistics

And

Financial

And a dozen other areas. In

Zhang

It seems more than just an appliance Haier Empire, should include many products and fields. And maintenance of all this, thanks to Zhang devote to build brand strategy. For Haier, the diversity is still in the stage of trial and error, Haier would have to pay more attention and time to try new challenges.

TCL mobile phones and computers of last year’s huge losses and other categories, have to sell the international electrical and building technology and other non-core business chain, through the main business in exchange for funds to support greater development.

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