Marketing of the Road: Do not just stare immediate pharmacy sales – Pharmaceutic
A pharmacy This chain pharmacies in the opening 6 anniversary of the launch promotion, relying on the advantages of joint procurement headquarters country, reduction of intermediate links, in order to lower prices, better environment, better service to welcome new and old customers .
Send queue: stores during the promotion, every day from 8 am to 16:30 pm, the line of the top 100 over the age of 45 years old customers, the amount of over 8 per consumer, with personal identification, the date of purchase number of small ticket and line up the cash register, free to receive 1.8L Jin Long Yue salad oil barrel.
Maijiu Song: purchase of eight yuan to send a piece of transparent soap; purchase of 18 per sent a bag of washing powder; purchase of 38 yuan to send a bottle of detergent; purchase of 68 per sent a high-quality towels; purchase of 128 send 1.8L Jin Long Yue salad oil barrel; purchase of 238 yuan to send 2.5L Jin Long Yue salad oil barrel.
Lucky never want: purchase of 38 per coin is a small vote was a draw shoppers the opportunity to buy an extra, the winning rate of 100%, prizes include LCD TV Hotpots so. Who are no longer draw the same time enjoy shopping grading activities sent.
B Pharmacy The pharmacies in the "3 15" Consumer Rights Day launched the "rational and more 'gift'," the promotional activities.
Remonstrance would send: Any reasonable suggestions made during the event customers will be eligible Gift A.
Fill would send: "3 15" day, the customer may receive a "quality of service awards investigation Form", fill out and return, receive "good Cup," a.
Maijiu Song: purchase of 38 yuan a piece of soap ~ 68 per delivery; purchase of 68 per ~ 98 per sent towel; purchase of 98 per ~ 118 yuan send pumping paper box; purchase of 118 yuan ~ 148 yuan delivery detergent bottle.
C Pharmacies This is a new pharmacy opened, held during the opening promotions.
Queue to send: two days before opening day at 9 am and 17:00 pm on the first 100 customers line up, get 50 purchase vouchers (in the shop over 100 medicines purchased before arrival in use); sent after 300 20 yuan purchase vouchers (in the shop over 50 drugs purchased before arrival in use), except for the purchase of varieties, each person may receive one.
Reward for: purchase of 20 yuan, with shopping flyers shear angle and small-ticket capable of reaching the transportation costs 2 yuan per person limit of arrival time; to our restaurant with the hospital prescription purchase of 48 yuan, 5 yuan capable of reaching the prescribed fee Each person is arrived at once; purchase of 18 per sent a small gift; purchase of 48 per sent Diaopai washing powder, soap Diaopai a; purchase of 88 per sent Diaopai detergent and Crest toothpaste, a second generation ; purchase of 158 sent 1.8L Jin Long Yue salad oil barrel.
Analysis: The three pharmacies are all played their respective strengths, to take the promotion, marketing methods each has its advantages. A pharmacy line delivery, part attracted accustomed to early hours in the elderly, it makes this part of the old come together, side line up, side just chatting, not only pass the time, but also benefit. B pharmacies using "3 15" of the opportunity, intent to seek the views of customers, in order to better serve customers in the future, this practice should be promoted. C pharmacy "to would send" keep up the current situation is a marketing method, payment coupons, not only expanded our restaurant Sell Also created Marketing Atmosphere.
But only three remain in the promotional activities to attract customers, the only increases the current sales results, but no problem in cultivating loyal customers to make a fuss. The author believes that
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